Bachelor of Applied Business in Music Industry

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Students will learn about the theory and nature of sound and develop fundamental skills in understanding audio signal flow, music recording and the use of advanced music recording software and digital audio workstations. The key outcomes for students are to gain a working knowledge of studio production principles and practices, as well as the knowledge and language needed to communicate with professionals in team settings on music initiatives. Students will record and manipulate audio, work with midi, edit and use effects, and mix a final product. Students explore the aesthetics of music and are challenged to review music from a wide range of genres and styles. Students will gain skills and knowledge in the perception and descriptions of music, as required for working in the music industry. Further, students will develop the capacity to assess artists, performances and recordings in a wide range of styles and genres in relation to social and cultural contexts in which the music is produced and presented.

Contact hours are 2 hour lecture, 2 hour tutorial each week for 13 weeks.
Prerequisites: None
Assessment: Assessment 1: Editing and mixing, 15%
Assessment 2: Studio recording project, 15%
Assessment 3: Audio Theory test 20%
Assessment 4: Fortnightly responses to aesthetics questions, length 200 words, 25%
Assessment 5: Aesthetics Essay, 25%

This subject explores the body of knowledge surrounding management theory and practice, and evaluates the impact on management decision-making in the Australasian context. The subject develops student understanding of the changing contexts of, and demands on, management, particularly as relevant to Music Business. Theories and practices of individual and group behaviour in the context of organisations and their environment are explored. This subject provides fundamental knowledge and skills for students planning a career within organisations. The nature, contexts and practices of management and leadership, change management, human resource management and time management will be studied through theory, case studies and the sharing of personal experiences.

Contact hours are 1 hour lecture, 2 hour tutorial each week for 13 weeks.
Prerequisites: None
Assessment: Assessment 1: Research Essay: Review of management theory and application, including self-reflection, length 2,000 words, 40%
Assessment 2: Written Report, length 1200 words, 10%
Assessment 3: Tutorial Presentation, 10 minutes, 10%
Assessment 4: Examination, 2 hours, 40%

This subject builds on knowledge and skills acquired in the Applied Business suite of subjects. In this subject, using collaborative investigative, planning and management methods students will acquire, and apply, knowledge and key practical skills that prepare them for entry into the music industry. A significant reference will be made to import/export initiatives working in concert with the Music Industry Studies 5 (International Business) subject. The campus record label—Boxer Records—component of the subject will study the key elements of applied research and entrepreneurial thinking in relation to idea and business creation, and the contextual potential of the music video. It will also consider the current climate of the music industry, so that students can ally entrepreneurial thinking to their own music industry careers. Students will be actively encouraged to continue developing their business networks with a view to gaining potential internships for the upcoming semester.

Contact hours are 1 hour lecture, 1 hour tutorial each week for 13 weeks.
Prerequisites: Yes - BAB224 Applied Business 4
Assessment: Assessment 1: Project Brief, length 1,000 words, 30%
Assessment 2: Journal, length 1600 words, 50%
Assessment 3: Weekly Group Report, 10 minutes per team, 10%
Assessment 4: Critical Analysis, 500 words, 10%

This subject builds on knowledge and skills acquired through the ‘Music Industry Studies’ subject stream. Through this particular subject, students will gain a thorough understanding of sources of funding available to support the music industry, including government grants. They will gain a comprehensive conceptual understanding of the Federal and State funding frameworks, the principles of grant writing, evaluation and management, and the responsibilities of individuals and entities funded by the taxpayer. This subject will include developing an understanding of entrepreneurial innovation and export grants, as well as traditional arts funding sources.

Contact hours 1 hour lecture, 2 hour tutorial each week for 13 weeks.
Prerequisites: Yes - BAB312 Music Industry Studies 5 (International Business)
Assessment: Assessment 1: Sources of Appropriate Funding, at least 12 appropriate sources detailed on template provided, 20%
Assessment 2: Grant Budgeting, fully itemised, balanced budget, 20%
Assessment 3: Weekly short in-class grant-writing exercises of 200 words, 20%
Assessment 4: Major Grant Funding Application, 1,000 words, 40%

This subject builds on skills and knowledge acquired in the ‘Technology Applications’ stream of subjects. In this subject, students will develop, analyse, and conceptualise and create content-rich media that meets the needs of music industry clients. To reach the maximum potential audience, artists and music businesses need to have a wide range of content-rich media available for use as promotional tools. This subject aims to provide students with skills, knowledge and the technical ability to allow them to assess and analyse the multimedia needs of their clients. Students will generate different types of media suitable for different types of client groups. The types of media skills required include shooting and editing video, embedding content into media, creating animations, and considering appropriate file type conversion, and merging and synchronising different media such as audio/film/graphic material.

Contact hours are 1 hour lecture, 1 hour tutorial each week for 13 weeks.
Prerequisites: Yes - BAB225 Technology Applications 4
Assessment: Assessment 1: Analysis of a short film, length 1,000 words, 15%
Assessment 2: Creation and placing of a short animation, length 10 seconds, 10%
Assessment 3: Photoshoot for a Band, Artist or Business, 25%
Assessment 4: Promotional video or short film for a Band, Artist or Business, 50%

This unit provides students with an understanding of entrepreneurship, innovation and new venture generation, and start-up. Students will learn how to leverage business management knowledge and use it successfully in entrepreneurial ventures. A key focus will be the development of enterprising and entrepreneurial attitudes, skills and behaviours, to ensure the effective establishment of ideas, management or work, regardless of organisational context.

Contact hours are 1 hour lecture, 2 hour tutorial each week for 13 weeks.
Prerequisites: Nil
Assessment: Assessment 1: Essay, length 1,500 words, 30%
Assessment 2: Tutorial Leadership, length 15 minutes, 20%
Assessment 3: Entrepreneurial Opportunity - Group or Individual project, length 3,000 words, 40%
Assessment 4: Class participation and in-class exercises, 10%

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This subject presents an introduction to social science research methodology and business statistics. It seeks to provide students with critical thinking and analytical skills as applied to empirical research. The subject consists of two sections: the first deals with social and business research methods as well as contemporary research issues; the second covers basic descriptive and inferential statistical techniques.

Contact hours are 1 hour lecture, 2 hour tutorial each week for 13 weeks.
Prerequisites: None
Assessment: Assessment 1: Journal Article Critique, length 1,000 words, 20%
Assessment 2: Group Research Project: data collection & analysis, length 1500 words, 30%
Assessment 3: Presentation of Group Research Project, length 15 minutes, 10%
Assessment 4: Examination, 2 hours, 40%

This subject builds on knowledge and skills acquired in the Music Industry Studies stream. The subject will examine theory and policies relating to international business from a management and organisational perspective. Topic areas will include international trade, foreign investment, international finance and consideration of the Australian music industry in the international context. The approach taken will be to demonstrate the similarities in theoretical perspectives between the Australian music industry and international markets, in order to allow students to analyse opportunities to develop international business. There will be an emphasis on the import and export of the artist and music products.

Contact hours are 1 hour lecture, 2 hour tutorial each week for 13 weeks.
Prerequisites: BAB221
Assessment: Assessment 1: International music tour planning project, length 2,000 words, 25%
Assessment 2: Presentation on innovative company or country, length 10 minutes, 25%
Assessment 3: Weekly Tutorial Participation, length 200 words per week, 25%
Assessment 4: Examination - one hour, 25%

This subject aims to provide knowledge and skills needed to successfully manage a career, and work professionally in the music industry. Conceptual, procedural and dispositional capacities will all be considered. Students will gain an understanding of their own strengths, weaknesses, knowledge, skills, abilities, graduate attributes and employability skills. Students will reflect on their profile using this broad framework and apply it to a career management strategy. At the end of this subject the student will have completed a music industry internship that will complement their career development goals. Students will be involved in activities within a professional Music Business environment, which could include a record label, a music publishing business, performance venue, or a promotional entrepreneur, for example. The student will execute and then review their internship as they observe, gain, analyse and critically assess skills and knowledge gathered in this placement, and reflect on the implications for and refine future career goals and directions. Students will be supervised by an industry professional, and/or, an academic mentor. The internship must be negotiated with, and approved by, the subject co-ordinator.

Contact hours are: 1 hour lecture per week for 13 weeks, and 12 full days at the students' internship site.
Prerequisites: Yes - BAB314 Applied Business 5
Assessment: Assessment 1: Internship Proposal, length 1,500 words, 30%
Assessment 2: Critical Reflection and report on internship undertaken, length 2,000 words, 40%
Assessment 3: Supervisor's report, 10%
Assessment 4: Critical Reflection on Supervisor's report, length 1,000 words, 10%
Assessment 5: Class participation and in-class exercises, 10%

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Music Industry Publicity, Promotions & PR provides the student with an understanding of core promotional activities required in todays music industry market, and the ability to incorporate them into an integrated marketing plan. Students will construct strong promotional campaigns across all platforms, and develop skills such as writing media releases, organising news conferences, undertaking media training for artists and briefing agencies, as well as handling communications in a crisis situation. The ethical and regulatory issues that can arise in promotional activity will also be studied.

Prerequisites: None
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Assessment 1: 500 word media release + 500 word supporting documentation, 20%
Assessment 2: Promotional Plan, length 2,000 words, 40%
Assessment 3: Examination - 2 hours, 40%
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