Bachelor of Fashion

As an introduction to the Design strand, this subject is initially concerned with the foundations of design and developing a fashion range focussing on lower-body garments. This subject underpins creative development; ensuring students gain visual and conceptual training while learning about the cultural context of fashion through introductory studies in the history of fashion and society. The elements and principles of design will be explored. Students will also develop core skills and knowledge in the application of CAD (computer aided design) including Adobe Illustrator and Photoshop. Approaches to the study of design in this subject will equip students with a range of conceptual viewpoints using visual research techniques. This approach is intended to encourage individuals to start to construct a personally meaningful overview of fashion design, and form an understanding of the creative process through interaction.

Contact hours are 1 hour lecture, 3 hour tutorial, 2 hour CAD for 13 weeks.

Prerequisites: Nil
Assessment: Elements and Principles of Design Folio-20%,
Written Assignment
History of fashion- 20%, Presentation of CAD folio- 20%,
Presentation of Design Folio and Presentation-40%

This subject will foster the development of the skills necessary to communicate effectively in the fast-paced and team-based fashion industry. Students will develop their understanding of formal and informal written and oral communications including presentation skills and written business communications. The complex communication needs and the specific roles within the fashion industry will be explored including negotiation, conflict management, networking, mentoring, diversity, organisational politics and crisis management. Students will also develop an understanding of academic standards and suitable fashion industry research methods.

Contact hours are 1 hour lecture and 2 hour tutorial for 13 weeks

Prerequisites: NIL
Assessment: Essay-30%, Verbal presentation-40%, Written portfolio-30%

Building upon studies completed in first semester, students will further develop their understanding and knowledge of researching and designing a fashion range. This subject explores design concepts focusing on the upper body and introduces the theory of range development and assortment planning for a commercial fashion range. Expanding on the cultural context of fashion, students will be introduced to fashion theorists and their influence on fashion and society. The visual language of international designer will also be explored. Students will build their skills and knowledge of fashion illustration, technical sketching and CAD design related to the upper body. Through the undertaking of a major design brief and the introduction of a range of symbolic and visual communication methods, students will develop their ability to express their ideas using fashion industry methods and expand their knowledge of the global fashion industry.
Contact hours are 1 hour lecture, 3 hour tutorial, 2 hour CAD for 13 weeks.
Prerequisites: DESN103-Design Foundations, TECH103- Pattern making Essentials, PROD103-Garment Fundamentals 1
Assessment: Written Assignment-20%, Design Folio & Presentation Final range -40%, CAD folio-25%, International Designer Presentation - 15%.

As a context for the further development of design skills, this subject provides students an opportunity to explore a range of design concepts from differing fashion viewpoints. Students will engage further in fashion theory including cultural, social and political aspects of fashion in which to view the diversity of the fashion industry. The students' exploration of style, shape, surface qualities, fabric manipulation and embellishment provides the medium through which to express notions of diversity. Concepts of creativity will be explored to enhance the development of experimental and innovative design concepts. Emphasis is placed on exploratory 2D and 3D design. Students will also be required to extend their ability to communicate visually using CAD to refine their personal design. This subject requires students to synthesise knowledge and skills gained in the technology and production subjects, as well as utilising their conceptual understanding developed in previous design subjects to create their own personal designs.

Contact hours are 1 hour lecture, 3 hour tutorial (4 hours) for 13 weeks
Prerequisites: DESN104 Design Motivations
Assessment: Comparative essay-30%, Experimental folio–20%, Presentation of Design Folio & Final range-50%

Students will acquire fundamental knowledge of patternmaking for fashion design and commercial manufacturing. Students will learn how to translate fashion drawings into flat patterns to be translated into three dimensional forms. This subject will contribute to the formation of a conceptual framework within which decisions are made regarding choice of materials referenced to design, pattern, and production and end-use criteria. Focussing specifically on lower-body garments, students will acquire an understanding and awareness of the relationship between the flat pattern, materials, the human form, fit and the ways in which various pattern shapes interact in the creation of garments. Students will also be introduced to computer-aided patternmaking techniques to create and modify patterns.

Contact hours are 1 hour lecture, 3 hour practical (4hrs) for 13 weeks.
Prerequisites: NIL
Assessment: Pattern Technical Folio-40%,CAD Technical Folio-30%,Manual Pattern Exam-30%

This subject focuses on the fundamental knowledge, understanding and practical skills required for garment construction and commercial apparel production processes. These processes will include construction sequence plans, specifications and sourcing of production components. Complementing this, students will investigate a range of fabrications and construction techniques specifically relevant to lower body garments. Students will undertake garment analysis and develop effective communication strategies for the construction of garments for commercial production. The key outcome of this subject will be the realisation of a lower body garment applying their own choice of fabric and design ideas.

Contact hours are 1 hour lecture, 3 hour practical (4 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Fabric File-30%,Online Discussion forum-20%,Technical File and Prototype of original garment-50%

Building on the first patternmaking subject, students will extend and consolidate knowledge and understanding of patternmaking used in fashion design and commercial manufacturing. Students will learn to identify and interpret drawings and develop patterns to transform 2D drawings to 3D garments focusing on upper-body garments. Students will extend their knowledge of the constraints that materials place on pattern construction and expand their understanding of the relationship between the flat pattern, the human form and fit. Computer-aided patternmaking techniques for the upper body will be applied, further developing their CAD skills established in the first semester.

Contact hours are 1 hour lecture, 3 hour practical (4 hours) for 13 weeks
Prerequisites: TECH103 Pattern Making Essentials, DESN103 Design Foundations, PROD103 Garment Fundamentals 1
Assessment: Pattern Technical Folio-25%, Pattern for original garment-25%, CAD Technical Folio-20%, Manual Pattern Exam-30%

Students will extend their conceptual framework and gain a greater depth of knowledge and understanding of patternmaking procedures and technologies in manual and computer-aided pattern making with the introduction of grading. Students will acquire an understanding of differences in patternmaking technologies, their attributes and applications through construction of patterns for a range of complex garment types with a focus on the dress block. Woven and knit fabric structure will be further considered in relation to patternmaking. Students will develop more advanced manual pattern techniques and will further develop draping concepts for pattern development.

Contact hours are 1 hour lecture, 3 hour practical.
Prerequisites: DESN203 Design Style, Shape & Surface, PROD203 Personalised Garment Range
Assessment: CAD tech file-20%, Pattern technical folio-50%, Manual pattern exam-30%

Building on the previous production-strand subjects, students will extend their conceptual understanding of the creation of garments at a professional level, while developing advanced skills and knowledge. This is intended to further their capacity to construct garments of greater design complexity. Students will integrate and apply their learning through the construction of a range of garments using machine techniques, and through testing and evaluating a range of fabrics, embellishments and experimental stitching techniques to produce an individual dress design. Quality control standards will be assessed to consolidate an understanding of production processes.

Contact hours are 1 hour lecture, 3 hour practical (4 hours) for 13 weeks.
Prerequisites: PROD104 Garment Fundamentals 2
Assessment: Research Assignment-40%, Technical folio-20%, Production and presentation of original garments-40%

This subject builds on the knowledge and skills acquired in the first year subject Presentation and Marketing. In this subject students will evaluate and develop a digital marketing strategy for a fashion brand. They will examine the role of technology in changing the techniques marketers use to communicate with their consumers, including business strategies for incorporating websites and social media into marketing and promotions and how this technology can be effectively managed and controlled. Students will also examine how consumers use social media to circumvent the traditional methods of marketing and promotion and begin talking directly with other consumers via technologies like Facebook and Twitter. The subject provides students with practical experience of the creation of marketing products using Web technology.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks
Prerequisites: BUSS104 Presentation and Marketing
Assessment: Social media strategy report-30%, Blog-50%, Presentation-20%

This subject examines differing perspectives on managing the production process for developing a fashion range either locally or offshore. Students will explore the concepts, processes and skills associated with managing workflow, including the analytical and interpersonal skills required for solving problem production issues. Supply chain concepts and project management provide the frameworks for understanding fashion industry-specific sectors, including the software used to manage production planning and quality control processes. Students will also investigate and evaluate ethical and sustainable production processes utilised by fashion brands in the fashion industry.

Contact hours are 1 hour lecture, 3 hour tutorial (4 hours) for 13 weeks
Prerequisites: NIL
Assessment: Production Research Report-30%, Production Technical file-50%, Case study presentation-20%

Building on skills and knowledge gained in first semester, students will continue to build their understanding of interpreting design ideas into realisable garments. This subject will focus on the bodice block and investigate the construction techniques for upper body garments. Through the construction of experimental toiles, students will gain a sound understanding of commercial garment production processes and will be introduced to the concepts of pricing and costing for locally sourced garments. This knowledge will then be applied to the design and manufacture of a shirt design of their choice, alongside an investigation into fashion fabrics and their performance.

Contact hours are 1 hour lecture 3 hour practical for 13 weeks.
Prerequisites: PROD103 Garment Fundamentals1
Assessment: Fabric File and written Essay-40%, Technical File-25%, Production and presentation of final garment-35%

This subject establishes the major elements of marketing principles and processes for fashion brands. It addresses the role of marketing in the social and economic environment and as a managerial tool. The role of the stylist and its relationship to fashion marketing is explored. Students are also introduced to the presentation tools used to promote ideas and products in the fashion industry.

Contact hours are 1 hour lecture and 3 hour tutorial for 13 weeks
Prerequisites: BUSS103 Communications
Assessment: Stylist presentation-20%,Marketing report-40%, Marketing Folio and presentation-40%

This design subject requires students to deepen their analytical and conceptual thinking and individual approach to fashion design. The meaning of fashion will be further investigated to broaden the students understanding of the influence of fashion on the individual and society. Students will explore the process of creating a unique ‘capsule collection’ for a target market whilst developing their skills and knowledge of tailoring. The principles of range planning will be applied to the development of the capsule collection. The major design project will also provide students the opportunity to expand on their understanding of fashion marketing and professional presentation methods through the development of visual marketing and promotional materials.

Contact hours are 1 hour lecture, 3 hour tutorial (4 hours) for 13 weeks
Prerequisites: DESN203 Design Style, Shape and Surface
Assessment: Presentation-20%, Marketing folio-30%, Presentation of Design Folio & Final range-50%

This elective design subject requires students to deepen their analytical and conceptual thinking and individual approach to fashion design. The meaning of fashion will be further investigated to broaden the students’ understanding of the influence of fashion on the individual and society. Students will explore the process of creating a unique ‘capsule collection’ for a target market whilst developing their skills and knowledge of sportswear and intimate apparel. The principles of range planning will be applied to the development of the capsule collection. The major design project will also provide students the opportunity to expand on their understanding of fashion marketing and professional presentation methods through the development of visual marketing and promotional materials.

Students will apply accumulated knowledge to integrate and extend concepts, understanding and skills in the selection and application of patternmaking technologies. They will acquire a greater depth of knowledge, functions and applications of a variety of patternmaking methods. The focus of this subject is developing patterns for a tailored jacket capsule collection. Students will use their understanding, skills and critical judgement in the appropriate selection and use of a variety of manual patternmaking techniques. They will learn to analyse and monitor CAD and manual techniques to ensure quality maintenance for a range of fashion products.

Contact hours are 1 hour lecture, 3 hour practical (4 hours) for 13 weeks.
Prerequisites: TECH203 Patternmaking Technologies
Assessment: CAD technical file-20%,Pattern development and technical folio-50%, Manual pattern exam-30%

Students will apply accumulated knowledge to integrate and extend concepts, understanding and skills in the selection and application of patternmaking technologies. They will acquire a greater depth of knowledge, functions and applications of a variety of patternmaking methods. The focus of this subject is developing patterns for stretch garments focusing on sportswear and intimate apparel. Students will use their understanding, skills and critical judgement in the appropriate selection and use of a variety of manual patternmaking techniques. They will learn to analyse and monitor CAD and manual techniques to ensure quality maintenance for a range of fashion products.

This final unit of study in the production strand will allow students to consolidate and apply a technical and conceptual framework to the whole production planning process. This will be achieved by the production of a capsule collection that is expressive of a personal style and in accordance to industry production standards for a target market. Students will develop a deeper understanding of complex construction techniques with a focus on stretch garments-sportswear and intimate apparel. Students will also undertake an investigation of mass manufacturing and production to further consolidate their understanding of commercial production practises.

This final unit of study in the production strand will allow students to consolidate and apply a technical and conceptual framework to the whole production planning process. This will be achieved by the production of a capsule collection that is expressive of a personal style and in accordance to industry production standards for a target market. Students will develop a deeper understanding of complex construction techniques with a focus on tailoring. Students will also undertake an investigation of mass manufacturing and production to further consolidate their understanding of commercial production practices.

Contact hours are 1 hour lecture, 3 hour practical (4 hours) for 13 weeks.
Prerequisites: PROD203 Personalised Garment Range
Assessment: Research Assignment-30%, Production of original tailoring range-40%, Technical folio-30%,

The aim of this subject is to enable students to define their potential career direction, and to design and develop a showcase collection for the runway, which reflects their design aesthetic, skills and knowledge. The purpose is for students to further develop their professional voice and creative vision as a designer, while identifying where this role sits in the broader fashion industry context. The development of the students’ showcase collection will be underpinned by theory, conceptual research and knowledge. This subject is intended to advance the students’ ability to research their target audience, while demonstrating their ability to successfully plan and market a fashion range. Students will also create a fashion blog as a communication tool to critically reflect on the progress of their showcase range. As an integrated studies unit, this subject will also build on the design, technology and production subject knowledge from years one and two with the introduction of new experimental and innovative skills and techniques.

Contact hours are 1 lecture, 7 hour tutorial + practical (8hours) for 13 weeks
Prerequisites: DESN204 Design Developments, TECH204 Refined Pattern Making Methods, PROD204 Commercial Garment Range
Assessment: Range Design Essay -20%, Experimental Design & Technical folio-20%, Fashion blog-20%, Presentations of Showcase Range & technical folio -40%

This subject offers the knowledge and skills needed to work professionally and manage a career in the fashion industry. The subject presents a broad overview of management, leadership styles and workplace cultures. It identifies key conceptual, procedural and dispositional capacities. Students develop a profile of their strengths, weaknesses, knowledge, skills, abilities, graduate attributes and employability skills. They reflect on their profile and apply it to a career management strategy. At the end of this subject the student will have identified and secured a fashion industry internship that will complement their career development goals.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks
Prerequisites: NIL
Assessment: Essay on workplace culture-40%, Fashion Header Report-20%, Career E-Portfolio -30%, Internship presentation-10%

The aim of this subject is to equip students with the capacity to comprehend, anticipate and adapt to emerging and future developments in the fashion industry, with particular emphasis on ethical and sustainability considerations and implications. Students will not only be able to analyse the ‘product’ as a vehicle for change in the industry, but also to consider production processes, systems and consumer behaviour in the broader context of the global fashion business. Students will develop a clear understanding of professional ethics and corporate responsibility that will assist them in coming to grips with future challenges the fashion industry may face and with ways of addressing these changes. The subject builds on students’ understanding of garment construction from the technology and production subjects, whilst informing and contextualising decisions made in the Design Directions subjects.

Contact hours are 1 hour lecture, 1 hour tutorial, 2 hour practical for 13 weeks.
Prerequisites: BUSS204 Managing Production Flow
Assessment: Practical Research Project -50%, Essay on sustainability-30%, Presentation-20%

This final design subject consolidates the student’s research, analytical and practical skills and knowledge in relation to design development, processes and outcomes. The aim of this subject is to assist students to articulate a clear understanding of their potential place in the fashion industry based on interaction with peers, lecturers and industry professionals – all underpinned by the accumulated knowledge, experience and meaning gained in associated subjects and study. Students will be required to use theoretical frameworks to reflect upon, refine and extend their stated intentions in Design Directions 1, resulting in an informed and focused showcase collection. They will also draw on their understanding of fashion business established in their business studies to develop an integrated marketing plan to launch and promote their fashion brand/collection. Students will be given the opportunity to present their showcase range in an end-of-year fashion event to industry professionals.

Contact hours are 1 hour lecture, 7 hour tutorial + practical (8 hours) for 13 weeks.
Prerequisites: DESN301 Design Directions 1
Assessment: Marketing Folio-20%, Marketing campaign report & blog-30%, Design and technical folio-20%, Showcase range presentation and design & technical folio-30%

In this subject students undertake a fashion internship with a fashion organisation. Students will undertake and review the activities planned in Workplace Internship 1. Students use action learning and reflective practice to engage with, and apply the theory and principles encountered throughout the course. The internship is an opportunity to observe, gain and critically assess new skills and knowledge, reflect on the implications for the future, and refine career goals and directions accordingly.

Contact hours are 2 hour tutorial for 4 weeks or online.
Prerequisites: 301 Workplace Internship 1
Assessment: E-Portfolio - 30%, Industry Project - 40%, Digital career profile - 30%.