Enter the fast-paced, exciting world of fashion retail with our fashion merchandising course. You’ll develop skills & knowledge focusing on the fashion business relevant to a broad range of opportunities and career paths including that of a fashion buyer, stylist, fashion blogger, event manager, product developer, visual merchandiser, and fashion publicist and marketer.

If you’re creative, business minded and enjoy using digital media and technology, this course will inspire you to pursue your ultimate fashion retail career.

  • Develop your skills as a buyer by studying trend research and analysis, understand how to forecast trends, create fashion ranges and use computer-aided design programs to create your own fashion range and undertake promotional planning in a virtual retail store
  • Gain insights into digital merchandising and get an understanding of marketing with a focus on current and emerging technologies that are relevant to the constantly changing retail landscape both in Australia and the global supply chain
  • Benefit from completing an internship in a high-profile fashion company where you’ll gain a well rounded understanding of day-to-day operations and roles. Examples of internships undertaken include with MYER, Cotton On, Kmart and Designworks 
  • Experience a supportive learning environment where teachers have industry experience and mentor students on all projects
  • Complete a capstone industry project in third year in collaboration with a fashion retail company where you research, plan and develop a comprehensive merchandising solution
  • Develop a portfolio of works to show potential employers
  • Gain experience in event management and the running of the end-of-year Fashion Parade, which includes students, parents, teachers industry and VIPs 

Course admission profile

Course Code BFM01
VTAC Code Box Hill-5100110052;
Study Areas Fashion
Study Level Undergraduate
Study Type Local
Study Mode

FT: 3 years, (or PT equivalent)

Course Type Bachelor
Campuses City

Course Admission Profile


Tuition Fee Type Estimated Annual Fee
Full Tuition Fee $15,096.00
Service Fees Estimated Annual Fees
Service & Amenities* $155.00
Core Skills Support** $75.00
Annual Material Fees No materials fee applies
Retain Course Items*** No fee applies

* Does not apply to VETiS or Short course students.

** Does not apply to VETiS, International students, Short Courses, Graduate Degrees , or re-enrolling students who re-enrol in the same course.

***Retained Course Items are purchased by the student once prior to commencing. The course items bought by the student become the property of the student. Such items retain a generic application for other purposes outside the student's course of study (e.g. textbooks).

Annual student tuition & material fees as published are subject to change given individual circumstances at enrolment. Fees listed are for 2019 and may increase annually over the duration of delivery. Advertised start dates and delivery locations are subject to viable student numbers. For more information please contact our Course Advisors on 1300 BOX HILL.

February and July

Full time: 3 years or part-time equivalent

You can graduate with an Associate Degree of Fashion Merchandising after successful completion of 2 years of full time study.

Mode of Delivery: Most subjects are timetabled for 3-4 hours contact per week. Students will attend classes 12-14 hours per week,which will include lectures, tutorials and practical activities. 


Applicants with higher education study

Applicants with higher education are those who have completed some or all of a higher education course as their highest level of study since leaving secondary education. This includes study undertaken by applicants at either non-university higher education providers or university some time ago or recently, such as applicants seeking to transfer to Box Hill Institute from another education provider or applicants changing to a different course at Box Hill Institute.

Applicants with higher education study will be required to attend an interview. Applicants may receive subject credit on the basis of higher education studies.

Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.

Applicants with vocational education and training (VET) study

Applicants with VET study are those who have completed some or all of a VET course as their highest level of study since leaving secondary education. This includes study at a public TAFE or other VET provider and applicants who have other qualifications such as Year 10 or a Year 12 secondary school certificate.

Applicants with VET study will be required to attend an interview. Applicants may receive subject credit on the basis of diploma studies.

Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.

Applicants with work and life experience

Applicants with work and life experience have left secondary education more than 2 years ago (i.e. applicants who are not classified as recent secondary education applicants) and have not undertaken VET or higher education study since then.

‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education. This includes mature-age entry, professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped them prepare for tertiary education or are relevant to the proposed higher education field of study.

Applicants with work and life experience will be required to attend an interview.

Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.

Applicants with recent secondary education

Applicants with recent secondary education are those whose admission is based primarily on completion of Year 12 undertaken at school, TAFE or other VET or higher education provider (this includes both Australian or overseas equivalent) that was completed (or will be) in the current year or within the previous 2 years.

Year 12 Applicants must have successfully completed VCE (or equivalent) with a study score of at least 20 in English.

Applicants with recent secondary education will be required to attend an interview.

Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.

Our Bachelor of Fashion Merchandising course can prepare you for further postgraduate study, such as a Masters of Marketing.

If you have completed an Advanced Diploma of Fashion or Associate Degree, you are eligible for up to 66% credit (2 years).

VTAC application and direct entry available

Applicants completing secondary education (Year 12) or equivalent must: 

All other applicants must:

Recognition of Prior Learning is available.

This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and the qualification is aligned with the Australian Qualification Framework (AQF) level 7 and Box Hill Institute Graduate Attributes.

You'll learn how to:

  • integrate principles, concepts and practices in fashion merchandising and retailing
  • interpret fashion trends and critically analyse fashion markets to prioritise key elements of an integrated fashion merchandising strategy
  • plan and execute the design, sourcing, production, quality control, merchandising and performance review of a fashion range
  • communicate and justify an integrated physical and digital merchandising strategy to industry, team and managers
  • critically analyse and evaluate local or international entrepreneurial fashion opportunities

After successful completion, employment opportunities you may consider include being a:

  • fashion buyer
  • merchandiser
  • visual merchandiser
  • product developer
  • retail manager
  • marketing assistant
  • stylist
  • self-employed as either a fashion boutique or online retailer

You are required to complete a total of 24 core subjects to graduate.

We expect to enrol between 40 and 50 students.

Year 1





The study of design in this subject equips students with a range of conceptual viewpoints. The subject explores the concept of design and aesthetics and its relationship to fashion merchandising and branding. It explores the creative design process through the use of the elements and principles of design including colour, light, line and shape, space, movement, complexity, order and novelty. The subject analyses key aspects of the experiential fashion consumer experience, and analyses iconic brands and retailers from a design and aesthetic viewpoint.

Contact hours are 2 hour lecture, 2 hour tutorial (4 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Presentation-20%, Written Aesthetic brand profile-30%, Fashion Design folio and reflection-50%


This subject fosters the development of the skills necessary to communicate effectively in the fast paced, team-based retail fashion business environment. Students develop their understanding of formal and informal written and oral communications including presentation skills and business written communications. The subject explores the complex communication needs of the fashion retail environment and specifically the buyer role, including negotiation, conflict management, networking, mentoring and diversity.

Students develop an understanding of academic standards and suitable fashion industry research methods.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Essay-30%,Verbal Presentation-40%, Written Portfolio-30%


This subject focuses on the sociological, psychological and cultural aspects of fashion over time. This subject develops the notion of how fashion influences the individual and society. Fashion theories are used to facilitate understanding of the history of fashion and its role in society. The meaning of fashion and its relationship to the body is explored as well as how the meaning of fashion can vary depending on age, gender, ethnicity, culture and religion. Fashion is examined as a reflection of larger societal processes such as environmental and technological change.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Reflective journal-30%, Oral presentation-30%, Fashion theory essay-40%


This subject establishes the major elements of marketing principles and processes. It addresses the role of marketing in the social and economic environment and as a managerial tool. The role of the stylist and its relationship to fashion marketing is explored. Students are introduced to the presentation tools used to promote ideas and products in the fashion industry.

Contact hours are 2 hour lecture, 2 hour tutorial (4 hours) for 13 weeks
Prerequisites: NIL
Assessment: Marketing assignment case study-40%, Marketing Folio and Presentation -40%,
Stylist Presentation - 20%.


This subject provides the student with the skills and knowledge to identify fibres and fabrications and to understand their performance characteristics and suitability for a range of end uses. The subject examines finishes, stitching and construction methods to determine the best choice consistent with the garment design, end use and price. It considers the impact of sustainability and environmental considerations on fibre and fabric choice. Standards, testing, labelling and care instructions requirements are addressed.

Contact hours are 1 hour lecture, 3 hour tutorial for 13 weeks.
Prerequisites: NIL
Assessment: Woven fabric portfolio-15%,Essay-40%, Non woven fabric portfolio-15%, Technical file-30%


This subject provides a broad understanding of the theoretical and applied aspects of consumer behaviour.

It examines the centrality of consumer behaviour in researching and developing a marketing strategy. The external and internal influences on individual consumer behaviour and consumer decision making are considered.

Students research and analyse consumer behaviour, consumers and shoppers to enable them to prepare reports for marketing plans.

Contact hours are 1 hour lecture, 2 hour tutorial, for 13 weeks.
Prerequisites: NIL
Assessment: Market segment report-30%, Consumer behaviour report-40%, Exam-30%


This subject introduces the role of Fashion Buying and the relationship of this role to other organisational roles.

The subject examines the changing nature of fashion retailing, retail organisational structures and the various roles in the industry. The principles and practices of buying and their centrality to retailing are examined.

The functions, tasks and techniques of the retail fashion buyer are introduced, including trend research, product positioning and pricing, product life cycle, assortment planning, range development, sourcing and buying fashion ranges. The subject explores fashion forecasting and analysis of trends and the application of this information to a fashion range.

Contact hours are 1 hour lecture, 2 hour tutorial for 13 weeks.
Prerequisites: 102 Communications
Assessment: Case study-30%, Trend forecasting report & presentation-40%, Buyers Interview & report -30%


This subject addresses the concept of Social Media and Web 2.0 technologies, their evolution and how theories of communities are impacted and enhanced by the use of these technologies. It examines the role of technology in changing the techniques marketers use to communicate with their consumers, including business strategies for incorporating this social media into marketing and promotions and how this technology can be effectively managed and controlled. The subject also examines how consumers use social media to circumvent the traditional methods of marketing and promotion and begin talking directly with other consumers. The subject provides students with practical experience of the creation of marketing products using Web 2.0 technology.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: 104 Presentation and Marketing
Assessment: Social media report-30%, Social Media Strategy/ Digital Campaign -50%, Presentation-20%

Year 2





This subject introduces computer aided design (CAD) using industry specific software and uses it to create a basic seasonal range plan for a target market. It builds on the knowledge of design elements and principles acquired in 101 Design Principles. Students develop core skills and knowledge in the application of Illustrator and Photoshop to communicate and deliver a basic range plan that demonstrates an understanding of the fashion market in response to an industry generated brief. They draw on previously developed knowledge of the consumer market, target customer, trend research, and fabric and style directions to develop and present the plan.

Contact hours are 1 hour lecture, 3 hour tutorial (4 hours)for 13 weeks.
Prerequisites: FASH101 Design Principles 101, MERC107 Retail Buying 107
Assessment: Marketing research report-40%, CAD portfolio-20%, Trend report and range plan-40%


Fashion buyers require industry specific mathematical, statistical and analytical skills to plan a profitable product range and forecast its financial performance. This subject addresses the formulation of a stock and sales plan using industry formulas and calculations including pricing strategies, margin percentages, mark-ups, markdowns, stock turnover, sales ratios, sales averages, Gross Margin Return On Inventory (GMROI) and Gross margin Return on Footage (GMROF). Students use industry specific software and spreadsheets to display, analyse, review and report on the performance of sample products and ranges. The interface between the roles of the buyer and planner is explored.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: MERC107 Retail buying
Assessment: Assignment Buy plan - 40%, Buy Plan analysis report -20%, Exam-40%


This subject examines differing perspectives on the flow of production and explores the concepts, processes and skills associated with managing workflow, including the analytical, problem solving and interpersonal skills required for diagnostic and remedial interventions. Quality control concepts and project management provide the frameworks for understanding fashion industry specific sectors, activities and processes, including the software used to manage production planning and control. Students build on their interpersonal skills to enable them to deal with the human resources aspects of workflow management.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: BUSN102 Communications
Assessment: Production research report -30%, Production technical file-50%, Case study presentation-20%


This subject introduces a range of tools and techniques that enable financial decision-making in business. Financial management and its relationship to business decision making is explored as students develop their ability to read and construct key financial statements and business plans. Long term financing and the role of costs, sales and profit in business sustainability are examined.

Contact hours are 1 hour lecture, 2 hour tutorial for 13 weeks
Prerequisites: NIL
Assessment: Financial analysis case study -30%, Business plan-50%, Business plan presentation-20%


In this subject students move beyond the design phase to the actual development phase of a fashion range by developing a complex, seasonal, fully co-ordinated range plan and a monthly modification timetable in response to an industry brief. The subject explores critical aspects of integrating product knowledge, visual merchandising principles and marketing into the final complex range plan documentation and presentation.

Students extend and deepen their skills in computer aided design (CAD) using industry-specific software and enhancements. This subject links strongly to Visual Merchandising and students will be required to co-ordinate the complex range plan with the in-store visual merchandising plan prepared in 207.

Contact hours are 1 hour lecture, 3 hour tutorial (4 hours) for 13 weeks.
Prerequisites: FASH 201 Fashion Range Design 201
Assessment: Fashion brand & marketing report-40%, CAD portfolio-30%, Visual range plan presentation-30%


This subject covers the theories and concepts underlying visual merchandising and how it can create in-store environments to support the retail marketing and merchandising strategy. Students’ visual merchandising skills are developed through the use of specialist industry software to create a fully merchandised virtual store. Planograms, store layouts and application of merchandising strategies to maximise allocated space within traditional retail environments are explored. Students apply visual merchandising 3D awareness and skills to 2D web-based applications. The subject analyses the visual merchandising element of breakthrough retail strategies.

Contact hours are 1 hour lecture, 3 hours tutorial (4 hours) for 13 weeks.
Prerequisites: FASH 101 Design Principles 101
Assessment: Merchandising essay-30%, Visual Merchandising window display-30%, 3D Visual Merchandising store plan & presentation - 40%


This subject develops the basic skills of website authoring, from design to implementation. Students develop skills in creating digital content for a Content Management System (CMS) and how to apply principles of web design to develop a website using a CMS. Students collaborate on the response to a design brief and the development and presentation of a prototype website for fashion.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: DIGM 204 Aesthetics and Design of Websites
Assessment: Written report-30%, Website project-50%, Website Presentation-20%


This subject will explore the concepts of fashion media & photography, editorial styling and the creation of content for fashion marketing, branding and promotion.

Students will develop their knowledge & visual communication skills in the photoshoot production process consisting of styling, photography, set and lighting, model selection and the application of hair and makeup and layouts.

Students are required to create and develop photoshoot concepts for editorial spreads, flat lays and digital marketing assets across all marketing platforms.
The major project will be the completion of a styling portfolio.

Assessment: Assessment 1: Oral presentation (10 mins). Assessment 2: Written Assignment – 1500 words or equivalent. Assessment 3: Folio


This subject develops the basic knowledge and skills of website authoring from design to implementation.

It introduces the concepts of aesthetics of web design (colour, fonts, placement, layout, function and purpose) as well the technological principles of web design and display. It examines the different technological platforms (web, mobile devices, apps) and what is required to design for each one. This subject addresses the use of web pages in the larger context of brand communication and social media. It introduces e-business principles for measuring the success of these web technologies.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Comparative essay-40%, Web proposal brief-40%, Web Design presentation-20%

Year 3





This subject provides the knowledge and skills needed to work professionally and manage a career in the fashion merchandising industry. The subject presents a broad overview of management, leadership styles and workplace cultures. It identifies key conceptual, procedural and dispositional capacities. Students develop a profile of their strengths, weaknesses, knowledge, skills, abilities, graduate attributes and employability skills. They reflect on their profile and apply it to a career management strategy. At the end of this subject the student will have identified and secured fashion merchandising industry experience that will complement their career development goals.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Workplace culture essay-40%, Fashion leader report-20%, Career E-Portfolio-30%, Internship presentation-10%


This subject is the first of two that requires students to scope, plan, present and manage the development of a comprehensive fashion merchandising solution. In this subject students respond to an authentic industry brief to develop a proposal for a fashion merchandising solution incorporating established, digital, mobile and social media technologies. A project plan supporting the proposed merchandising solution is developed and documented.

Students develop skills in defining and researching a fashion retail market, effective business decision-making, project management, critical analysis and problem solving and presenting a proposal to a panel.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours)for 13 weeks.
Prerequisites: 108 Social Media marketing 201 Fashion Range Development 207 Visual Merchandising 208 Website Design and application
Assessment: Fashion brand research report-15%, Project range and marketing plan-35%, Portfolio-15% Project pitch-35%


This subject provides students with an understanding of entrepreneurship, innovation and new venture management. Students learn how to leverage business management knowledge and apply it to entrepreneurial ventures. A key focus is the creative development of enterprising, innovative and entrepreneurial approaches, leadership skills and behaviours to ensure effective establishment, employment in or management of entrepreneurial and innovative activities regardless of organisational context.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: BUSS 202 Business Planning and Finance
Assessment: Essay-30%, Presentation on an entrepreneurial/ innovative fashion business -20%, Group project-50%


The aim of this subject is to equip students with the capacity to comprehend, anticipate and adapt to emerging and future developments in fashion retail merchandising, with particular emphasis on ethical considerations and implications. The product, manufacturing processes, systems and consumer behaviour changes will be analysed as possible sources of future trends. Students will develop a clear understanding of professional ethics and responsibilities that will assist them in future challenges the fashion industry may face. Change management concepts and implementation will also be covered.

Contact hours are 1 hour lecture, 1 hour tutorial, 2 hour practical (4 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Practical Research project-50%, Essay on Sustainability-30%, Presentation-20%


In this subject students undertake a fashion merchandising internship with a fashion firm. They carry out and review the activities planned in Workplace Internship 1. Students use action learning and reflective practice to engage with and apply the theory and principles encountered throughout the course. The internship is an opportunity to observe, gain and critically assess new skills and knowledge, reflect on the implications for the future and refine career goals and directions accordingly.

Contact hours are 2 hour tutorial for 4 weeks or online.
Prerequisites: 301 Workplace Internship 1
Assessment: E-Portfolio-30%, Industry project- 40%, Digital career profile-30%,


This subject covers the external and international environment relating to the sourcing, transporting and distribution of fashion products efficiently in the retail market. The subject examines the concepts and principles of the retail supply chain together with the application of analysis methods to improve performance. Inventory management, international transportation and software tracking systems are addressed. Corporate social responsibility, ethics and sustainability in a global context are examined.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.

Prerequisites: NIL
Assessment: Essay-30%, International fashion supply chain case study-30%, Exam-40%


This subject is the second of two in which students develop and present a comprehensive fashion merchandising solution in response to an industry brief.
Students work in a team to execute a fashion merchandising solution incorporating established, digital and social media technologies.
Students apply project and risk management strategies to manage this real-time project. They review the project and recommend changes for any future strategies.
At the end of the subject the teams present their fashion merchandising solution to an industry panel.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: 305 Fashion Merchandising Project 1
Assessment: Report& project plan-15%, Report and industry presentation-35%, Documentation Folio & Final Industry presentation-50%


This subject is designed to provide detailed knowledge and understanding of planning and management of special events for the fashion industry such as product launches, industry expos and conferences, fashion parades and exhibitions. Students will gain an understanding of how fashion is promoted through such events and how it relates to associated activities. This subject will enhance students’ understanding of marketing and the decision-making processes involved in the formation of a successful marketing strategy, and how events can contribute to brand awareness and motivation of internal and external clients. The major project will require students to plan, execute and critically evaluate a fashion event.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: BUSN104 Presentation and Marketing, BUSS203 Digital Marketing
Assessment: Essay-20%, Analysis of a fashion event-30%, Group Event project-50%


This is an Elective subject. This subject will develop a practical understanding of economic concepts related to the fashion retail industry, including opportunity costs, why countries trade, scarcity and demand and supply. It will equip students with the ability to understand why organisations and consumers behave in a certain way, and why governments sometimes intervene in the economy.

Contact hours are 1 hour lecture, 2 hour tutorial (3 hours) for 13 weeks.
Prerequisites: NIL
Assessment: Case study report-60%, Exam-40%

Last updated: June 20, 2019 01:10pm