This subject introduces the role of Fashion Buying and the relationship of this role to other organisational roles.
The subject examines the changing nature of fashion retailing, retail organisational structures and the various roles in the industry. The principles and practices of buying and their centrality to retailing are examined.
The functions, tasks and techniques of the retail fashion buyer are introduced, including trend research, product positioning and pricing, product life cycle, assortment planning, range development, sourcing and buying fashion ranges. The subject explores fashion forecasting and analysis of trends and the application of this information to a fashion range.
Contact hours are 1 hour lecture, 2 hour tutorial for 13 weeks. Prerequisites
: 102 CommunicationsAssessment
: Case study-30%, Trend forecasting report & presentation-40%, Buyers Interview & report -30%