The Bachelor of Music Industry program is the most flexible and innovative music program in Australia. The program is designed to support emerging music professionals across all areas of the industry to work collaboratively, think innovatively, and create their own pathway into industry.
Students choose one of the six pillars of the music industry as their major. These are: business, composition, music production, performance, song writing, and audio production. Students then tailor the remaining 50% of their course by choosing from a pool of over sixty subjects. Students can add either two minors, a minor and electives, or just electives to their major study area.
In addition to the majors and electives, all students undertake a combined common core in the first two years of the program. This common core focuses on understanding the music industry, looking at the music industry from different perspectives, innovation, creativity and entrepreneurship, and looking at how to prepare themselves for the future of the music industry.
The combination of the common-core, majors and minor/electives units prepares the student to undertake their industry mentored capstone project providing them with the perfect transition to the music industry.
Areas of elective and minor study include:
Major in Music Business
Year 1
In Semester 1 students will learn about copyright law in the music industry and the rules surrounding the use of music in the public domain through live performance, broadcast, and synchronisation of music in film, TV, gaming and advertising. Copyright law is integral to the use of the primary asset – the songs and compositions, as well as understanding revenue streams and how they are protected in Australia and overseas.
Students will also learn how to develop and organise live events and touring including budgeting, logistics, incorporating promotional activities, travel and technical personnel. This is a hands-on approach to understanding how to prepare dynamic performances and successful tours.
In Semester 2, students will look at the commercialisation of music by examining the process of sales, both via streaming and physical formats, live and integrated performances in games and other platforms as well as the many other exploitations (uses) of music in promoting artists, labels, tours and publishing.
In addition, students will create marketing assets to promote releases, tours and events. This will include social media content and strategies as well as press releases, biographies and other communication assets vital for a successful promotional campaign.
Year 2
In Semester 1, students will look at artist management, both self-management and through the development of professional contracts with artists. They will concentrate on the objectives of management, the relevance of live performance, key partnerships, commercial alliances and the importance of managing the artist’s or their own copyright.
They will also delve into the concepts of design thinking and creative methods for problem solving as well as the importance of analysing and defining methods and tools to develop solutions that adapt to an ever-changing industry that are both ethical and sustainable.
In Semester 2, students will look at the importance of a social media strategy to the career of artists, labels, management and publishing companies and how effective this strategy is in growing their business interests in the industry. They will follow the development of a diverse range of social media platforms and learn how to integrate these structurally and successfully into a cohesive and dynamic marketing and communication tool for their businesses.
They will also look at integrated business models, strong ethical management and leadership skills, whilst focusing on the development of work characterised by collaboration, the gig economy, and portfolio careers. Learning how to lead your own business and manage others in project-based environments whilst identifying opportunities for growth both at the business and personal level is integral to success.
Year 3
In Semester 1, students will look at the requirements of establishing a small business with potential for growth, examine the role of finance and accounting systems in structuring their businesses and gain an understand of financial planning. The feasibility and development of sound financial projects and what documentation is essential for good decision making is also developed. They will also look at funding the production of recording and tours and the ongoing fiscal management of their business and their client's interests.
They will also delve into the technical strategy and creative innovation both current and emerging in the music industry and how best to use data analytics to make informed and strategic decisions. Three areas of innovation are explored: innovation in creative expression, strategic technology management in music business, and the strategic integration of innovation itself. This will be undertaken in teams and through reflective thinking and practice.
In Semester 2, students will be looking at global music business strategy and the implications for their own business models. As a consequence of streaming, all music releases can be global and as such, industry professionals must be aware of opportunities that exist in other territories and the potential to respond and strategize around these opportunities. Cultural and organisational differences will be explored, and students will be actively supported and encouraged to continue developing their own music business networks and projects.
Students will research grants and funding available to them at both a local, state and federal level as well as export incentives and other government programs, gaining a comprehensive understanding of funding frameworks, the principles of grant writing, budget management, acquittal, evaluation and the responsibilities of entities funded by the taxpayer. Commercial alliances, philanthropic grants and private equity funding are also integral to the acquisition of finance.
Students from other Major disciplines can join the music business cohort from 2nd year as part of their minor studies.
Real-life industry experiences and facilities include:
Last updated:
25 Feb 2021 at 05:00AM AEST
Box Hill Institute reserves the right to alter or delete details of a course offering, fees or other information provided
February and July
Full time: 3 years
Part time: Flexible
Classes are delivered face-to-face on weekdays (generally over 3-4 days in the week). Study at home is expected in addition to class attendance.
For information regarding dates such as enrolment, orientation and study breaks please visit the Academic Calendars page.
There are many employment opportunities. After successful completion, you may wish to apply for positions within the entertainment and performance industry, such as a:
Knowledge
Graduates will be able to:
Skills
Graduates will be able to:
Application of Knowledge and Skills
Graduates will be able to:
Year 12 VTAC Applicants must:
Direct entry applicants (Non Year 12) must:
Experience could include a combination of factors sufficient to demonstrate readiness for higher education. This includes mature age entry, professional experience, industry involvement and work experience. Applicants may have undertaken non-formal programs that have helped them to prepare for tertiary education or are relevant to the music industry.
Applicants who have completed some subjects of a higher education course, either at non-university higher education providers or university, are welcome to apply. Applicants seeking to transfer to Box Hill Institute from another education provider or applicants changing to a different course at Box Hill Institute can apply for recognition of prior learning (RPL). All applications for RPL are assessed on an individual basis and are granted for subjects where the content and learning outcomes have been demonstrated through your completion of subjects in your prior course.
Interview:
You will be asked a series of questions relating to your suitability for the course. These will include any experience you have had working or assisting with bands, gigs, events and productions, including if applicable, your own band and solo career as an artist. An aptitude for the course of study including any relevant industry experience is preferred.
You are welcome to present testimonials and extra-curricular evidence at your interview. While not an entry requirement, we highly regard applicants who have participated in FReeZA, or similar programs.
APPLICANTS WITH HIGHER EDUCATION STUDY
APPLICANTS WITH VOCATIONAL EDUCATION AND TRAINING STUDY
APPLICANTS WITH WORK AND LIFE EXPERIENCE
APPLICANTS WITH RECENT SECONDARY EDUCATION
PRE-TRAINING REVIEW
To assist prospective students to determine whether a course is suitable and appropriate for the individual needs, Box Hill Institute will assess all students’ language, literacy and numeracy and digital literacy by asking you to undertake a self-assessment review prior to the enrolment.
A course advisor will discuss the outcomes of the review and make recommendations about whether the course is suitable for you, and identify additional support where required.
VTAC application and direct entry available
Applicants completing secondary education (Year 12) or equivalent must:
All other applicants must:
You will be asked a series of questions relating to your suitability for the course. You are expected to demonstrate a clear understanding of career goals and an aptitude for the course of study, including any relevant industry experience.
You are welcome to present testimonials and extra-curricular evidence at your interview. While not an entry requirement, we highly regard applicants who have participated in FReeZA, or similar programs.
Recognition of Prior Learning is available.
Successful completion will enable you to apply for further study at other institutions, including postgraduate study in teaching and education.
If you exit having completed the second year of the Bachelor of Applied Business in Music Industry, you will be eligible for an Associate Degree in Applied Business in Music Industry.
This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and the qualification is aligned with the Australian Qualification Framework (AQF) level 7 and Box Hill Institute Graduate Attributes.
Full Fee | |
Tuition Fee | $49,896 |
Service Fee | $513 |
Core Skills Support Fee | $83 |
Material Fee | $0 |
Retain Course Items | $0 |
Total Course Estimate | $50,492 |
Payable Estimate (at commencement) | $16,233 |
Retain Course Items are purchased once by the student prior to commencing. Those items then become the property of the student. Fees listed are at 2021 rates and may increase annually over the duration of delivery. The student tuition fees listed are subject to change given individual circumstances at enrolment. For more information please contact our Course Advisors on 1300 BOX HILL.
Is this the course for you?
Enrol now or enquire about this course.