Diploma of Photography and Photo Imaging

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.

It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.

This unit describes the skills and knowledge required to use drawing and other visual representation tools to develop, refine and communicate ideas for creative work. The unit focus is on manual drawing development and refinement, and visual representation as cognitive tools in a professional practice, rather than a particular level of drawing technique.

It applies to individuals who are professional practitioners working in any area related to visual communication using drawing and other visual representation tools to support their practice.

This unit describes the skills and knowledge required to research visual communication history and theory and to apply that research to own professional practice.

It applies to individuals who are visual communication professionals. They carry out research independently and use information to provide context, inspiration and reference for contemporary design solutions.

This unit describes the skills and knowledge required to plan and produce a body of two-dimensional (2-D) and three-dimensional (3-D) graphic design work in response to a variety of visual communication challenges. Design work will show a well-developed command of relevant software programs and the creative ability to generate ideas to meet the different needs of design briefs.

It applies to individuals who work as graphic designers in a wide variety of industry contexts such as design studios, commercial printing, advertising, book and magazine publishing, television or the marketing division of any business.

This unit describes the skills and knowledge required to produce professional typography for a wide range of communication needs.

Typographic design solutions may include advertisements, headlines, logotypes, signage systems, posters, charts or mass text applications.

It applies to individuals who use a broad range of digital and print applications in many different graphic design industry contexts.

This unit describes the skills and knowledge required to create and manipulate graphics using a combination of creative design skills and technical software proficiency.

It applies to individuals working in various industries such as graphic design, commercial printing, advertising, publishing, television and marketing. Individuals work independently and create original graphics or work with graphic objects created by others.

This unit describes the skills and knowledge required to design complex publication layouts by combining creative design skills with technical software proficiency.

It applies to individuals working in various industry contexts such as graphic design, commercial printing, advertising, publishing, television and marketing. At this level, individuals work independently and are responsible for the overall layout design.

This unit describes the skills and knowledge required to develop an industry focus for graphic design practice and to adapt that practice to meet both current and emerging industry opportunities.

It applies to individuals who are developing a graphic design practice to meet different industry needs.

This unit describes the skills and knowledge required to use and respect copyright. It covers maintaining control over the copyright owner's work, commercialising copyright material, preventing the unauthorised use of an original work and using other party's original work legitimately.

It applies to people who may be authors, creators or other owners of works covered by copyright. It also applies to employees who have a role in ensuring that their organisation's copyright is protected and or that their organisation uses others copyright appropriately to benefit the organisation without infringing the rights of copyright owners.

This unit describes the skills and knowledge required to take a design concept or solution to the implementation stage. The outcome of work could be a completed product, object, system or service, but is more likely to be a complete or partial prototype or model for the design. The focus of the unit is on a general knowledge of design techniques and processes, and practical application to a specific design context.

It applies to individuals who implement concepts and solutions in response to a design challenge in any industry context.

This unit describes the skills and knowledge required to refine a particular drawing technique to a high level of technical expertise.

It applies to professional practitioners with a high level of drawing proficiency working in many industries. The particular drawing technique may be electronic, manual, technical or artistic and will vary depending on the needs of the practice.

This unit describes the skills and knowledge required to extend understanding and use of two-dimensional (2-D) design ideas and processes for the production of work at a professional level.

It applies to individuals who work with a wide and potentially complex range of ideas about 2-D design.

This unit describes the skills and knowledge required to extend understanding and use of three-dimensional (3-D) design ideas and processes for the production of work at a professional level.

It applies to individuals who work with a wide and potentially complex range of ideas about 3-D design.

This unit describes the skills and knowledge required to create a user interface for an interactive media product.

It applies to individuals who respond to design specifications and generate a range of design options that incorporate user-centred design principles and comply with platform standards. They work in a team environment with some supervision or guidance.

This unit describes the skills and knowledge required to create illustrations using advanced compositional skills in both print and digital formats. It involves experimentation with different approaches and techniques for communication of key messages.

It applies to highly skilled illustrators who work with a high level of independence seeking mentoring and guidance as required.

This unit describes the skills and knowledge required to prepare client image files for pre-press processing.

It applies to individuals who possess the self-directed skills and knowledge to process image files prior to printing.

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level.

It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented.