This Market Your Music for Next to Nothing course will give you the tools to formulate a cohesive music marketing strategy for artists and bands, utilising numerous media & social media outlets. The aim is to construct a substantial marketing and promotion plan with little or no financial outlay. Want to get your music out there, but not sure how?

Join Australian PR guru and Box Hill Institute teacher, Frank Varrasso, to find out how you can market and promote your music for next to no financial outlay.

You will gain insight into industry trends and learn about music marketing strategy, traditional and social media tips and tricks, along with marketing and promotional plans for your artist or band.

National Code 0008PMUME
Study Areas Music Business
Study Level Short Course

The course will be run by Frank Varrasso, who has run promotions and publicity departments at both state and national levels for numerous record labels, including Warner Music Australia, EMI Music Australia, and Festival Mushroom Records, and was Senior Director of National Promotions and Publicity at Sony Music, before starting his own media promotions and publicity company, Varrasso PR in 2009. 

The course will cover such topics as:

  • music marketing strategy
  • social media marketing for artists and bands
  • marketing and promotion plan

You will also gain insight into industry trends.

Students should bring something to take notes on: either a laptop or pen and paper.

This course is ideal for people of all ages who wish to know more about promoting and marketing music.

The course is a great precursor to the certified courses that Box Hill Institute offers in music or music business, should you wish to continue with your studies.

By the end of this Market Your Music for Next to Nothing course you should have significantly expanded your knowledge of free marketing and promotional tools that can be used to bring a band to public attention.

Last updated: June 26, 2019 03:33pm