About the course

About the course

If you’re interested in furthering your music business or industry career, this unique online master’s degree in music business gives current music industry professionals or graduates from relevant courses, the opportunity to acquire elite music industry knowledge and leadership skills to advance their career.

Our master's degree in music business focuses specifically on music business and is run by experts with many years of industry experience.

This course will equip you with the confidence to exercise leadership in the international music business. You’ll be guided by our qualified and professional staff in obtaining advanced industry knowledge, strategic creative entrepreneurial skills, research acumen and engagement with contemporary issues in relation to the creation, production, distribution and consumption of music and music-related products.

Upon graduation, you will be highly capable of managing complex music business issues during a period of rapid change in the economic, musical, cultural, social, legal and technological aspects of the music industry.

You will be able to assume a professional leadership role that encompasses creative, entrepreneurial and management functions in small-to-large music business organisation in a global context, informed by a comprehensive understanding of national and international best practice.

This course has been designed for existing music industry professionals like you, to study full-time or part-time, while maintaining your current industry-based careers, or as a recent graduate of music business/music industry courses to further your study in the field.

To give you the flexibility you need in a busy career in the music business, subjects are offered online and can be completed at your own pace, without having to attend timetabled classes on a weekly basis. The online nature of the course allows us to engage internationally-based experts in various music business fields to teach you and contribute to classes. In addition to the online lessons, there are 2 residential sessions held each year, held mostly over a weekend.

We host special high-profile music industry guests on a regular basis, with recent guests including social media guru Ahilleas Papantos and UK Indie Record label CEO Merida Sussex.

The Graduate Diploma of International Music Business serves as the first 8 subjects of the Master of International Music Business. All students must first enrol in, and complete, the Graduate Diploma of International Music Business in order to qualify to continue on to the Master of International Music Business.

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Course Details

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Intake Dates & Course Length


February and July

Full time: 2 years (subject to availability) 
Part time: 4-6 years

Online resources are available to you at all times. The Graduate Diploma of International Music Business serves as the first 8 subjects of the Master of International Music Business. All students must first enrol in, and complete the Graduate Diploma of International Music Business in order to qualify to continue on to a Master of International Music Business.

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Career & Learning Outcomes


Graduates will have advanced business and management skills and knowledge that can be applied across the broad spectrum of Music Business activities. These range from venue and live performance management, to recording, and radio, television and internet publishing and sales, for which possible careers include:

  • music and entertainment manager
  • music project manager
  • artist and major event manager
  • major record company senior administrator
  • independent record company manager
  • music publishing
  • music organisation manager.

Graduates may also find employment in other business-related industries with promising career forecasts, such as advertising, marketing, multimedia specialisation and web development.

Graduates will acquire: communication skills, both oral and written, the capacity for enquiry and research, commercial and organisational savviness, excellent collaboration skills, strengths in working in teams, and the ability to work in partnerships. Graduates will be attentive, respectful and fair team members. They will be critical analysts and thinkers, creative problem solvers, and self-directed, reflective practitioners. Upon completion, they will be ethical corporate and community citizens and enthusiastic lifelong learners, who are adaptable, flexible and who embrace change. 

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Entry Requirements


You must have successfully completed either:

  • the Graduate Diploma of International Music Business; or
  • an Australian undergraduate degree (or equivalent) in a related discipline

 

Applying


Direct entry.  Application dates February and July.  

As part of the admission process, an interview with the Course Coordinator will be required.  This can be in person or via Skype, if needed.  In the interview, the structure of the courses will be discussed, and the student will be asked how they feel their background and experiences would mesh with the content of the courses.  Any material the candidate brings in to demonstrate their competency and areas of interest will be examined and evaluated sympathetically.  

Recognition of Prior Learning is available.

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Pathways & Accreditation


Successful completion will enable you to apply for further postgraduate study at other institutions. This includes postgraduate study in teaching and education or a PhD in the field.

This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and the qualification is aligned with the Australian Qualification Framework (AQF) level 9 and Box Hill Institute Graduate Attributes.

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Fees & Finance Options


Tuition Fee Type Estimated Annual Fee
Full Tuition Fee $18,192.00
Service Fees Estimated Annual Fees
Service & Amenities*$155.00
Core Skills Support**$75.00
Annual Material FeesNo materials fee applies
Retain Course Items***No fee applies
* Does not apply to VETiS or Short course students.

** Does not apply to VETiS, International students, Short Courses, Graduate Degrees , or re-enrolling students who re-enrol in the same course.

***Retained Course Items are purchased by the student once prior to commencing. The course items bought by the student become the property of the student. Such items retain a generic application for other purposes outside the student's course of study (e.g. textbooks).

Annual student tuition & material fees as published are subject to change given individual circumstances at enrolment. Fees listed are for 2019 and may increase annually over the duration of delivery. Advertised start dates and delivery locations are subject to viable student numbers. For more information please contact our Course Advisors on 1300 BOX HILL.
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Course Structure


The Graduate Diploma of International Music Business serves as the first 8 subjects of the Masters of International Music Business (which is a further 7 subjects).  

  • MBM111 International music licensing and publishing
    6.0 points

    36.0 hours

    This subject introduces students to advanced music industry concepts, and problem-solving methods related to music industry licensing. Relevant topics include issues related to personal rights, acquisition of a catalogue of rights, and familiarity with the various music licenses and international licensing models. Students acquire practical experience utilising licensing parameters by undertaking simulations and gain a critical working knowledge of licensing arrangements of the local, national and global environment.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: No
    Assessment: Assessment 1. 12 reviews via social media equivalent to 150 words each, 30% Assessment 2. Case study equivalent to 1500 words, 30% Assessment 3. Online contract negotiation simulation equivalent to 2000 words, 40%

  • MBM112 Research methods
    6.0 points

    36.0 hours

    This subject introduces academic research practice and explores interpretative, conceptual and methodological issues, which emerge in relation to specific research processes. It seeks to address and encourage a reflective approach to various research methodologies and techniques appropriate to postgraduate study, relevant to the music industry and applicable to Music Business. It will equip the student with knowledge and skills necessary for successful completion of further research subjects for the Graduate Diploma or Master of International Music Business, and for subsequent creative entrepreneurial endeavour in Music Business.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1. 12 reviews via social media, 150 words per review, 30% Assessment 2. Research Information Plan, length 1500 words, 30% Assessment 3. Essay, length 3,000 words, 40%

  • MBM121 Music industry and creative entrepreneurship
    6.0 points

    36.0 hours

    This subject introduces the theoretical framework and application of creative entrepreneurship in Music Business. The creative entrepreneur is primarily concerned with the creation and strategic commercial exploitation of creative or intellectual capital. Students will draw upon the inspired thought and entrepreneurial accomplishments of leaders in a variety of disciplines—including the music industry—in order to understand creative entrepreneurship as a practice. Through experiential and reflective activities, each student will develop their own entrepreneurial creative potential and enhance their innovative ability.

    Indicative student workload is 10 hours per week for 12 weeks
    Prerequisites: None
    Assessment: Assessment 1: Reviews via social media, 12 reviews of 150 words, 30% Assessment 2: Entrepreneurial Assets Self Assessment, length 1500 words, 30% Assessment 3: Case Studies, length 2,000 words, 40%

  • MBM122 Globalisation and the music industry
    6.0 points

    36.0 hours

    Students will develop a comprehensive knowledge and practical understanding of global issues in the music industry and wider business environment, including major international markets. Legal, trade, financial, and technological frameworks are explored. Students will develop an advanced ability to theorise and analyse issues and challenges. They will apply the different perspectives to current and future import and export opportunities.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1: Reviews via Social Media - 12 reviews of 150 words, 30% Assessment 2: Case Study Analysis, length 2,000 words, 40% Assessment 3: Essay, length 3,000 words, 30%

  • MBM123 Strategic music marketing
    6.0 points

    36.0 hours

    This subject is designed to provide critical reflection, knowledge and understanding of strategic marketing management theory as it impacts the ever-changing music and entertainment industry. Students will engage with such changes when reviewing new music product development, its associated diffusion and life-cycle patterns. In addition, they will examine market positioning and the subsequent development of fan bases. Finally, traditional strategic management models will be examined and critiqued in the context of the music and entertainment industry. This subject will enable students to establish a critical integration between academic strategic marketing management and the challenges of twenty-first century music industry practice.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1: Practical Group Presentation, length 15 minutes, 20% Assessment 2: Essay, length 2000 words, 40% Assessment 3: Take home case study, 40%

  • MBM132 Music industry ethics and legal issues
    6.0 points

    36.0 hours

    This subject focuses on a range of ethical issues and implications of the interrelationship between legal ethics and media ethics as they pertain to the music and entertainment industries. Students will consider the specificity of entertainment industry power structures, fiduciary duties, creative control, methods of compensation, conflicts of interest, warranties and indemnities, within a music and entertainment industry context. Students will also reflect on ethical considerations in relation to strategic thinking and planning. The subject will assist students to develop analytical reasoning skills that enable them to identify and weigh competing ethical concerns in the managerial decision-making process.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1: Reviews via Social Media - 12 reviews of 150 words each, 30% Assessment 2: Corporate Code of Ethics and Ethical Audit, length 1500 words, 30% Assessment 3: Essay, length 2,000 words, 40%

  • MBM131 Industry research project proposal
    6.0 points

    36.0 hours

    This subject builds on Research Methods and offers students further skills to develop a scholarly approach to Music Business research, as they approach a research question that has practical implications for Music Business. Students conduct a critical literature review, and subsequently present a research proposal for a larger project, which includes an annotated bibliography. Students are expected to identify and address any ethical risks of their research as they examine the challenges and opportunities that have arisen as a result of rapid technological change in the music industry.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: Yes - MBM112 Research Methods
    Assessment: Assessment 1: Literature Review, length 1500 words, 30% Assessment 2: Research Proposal(1), length 2,000 words plus an oral presentation, 40% Assessment 3: Research Proposal (2), revised proposal, length 2,000 words, 30%

  • MBM212 Technology and the music industry
    6.0 points

    36.0 hours

    This subject is designed to facilitate a comprehensive awareness of the critical issues and concepts involved in managing the global use of technology and innovation in Music Business. The music industry has historically been a driver of technological advancement; recently however, Music Business has principally been a passive consumer in relation to the development and management of pioneering technology. The way in which new technology is recognised, fostered and managed, assimilated into existing systems, and monetised, are critical success factors for music industry organisations. This subject focuses on understanding the benefits of integrating technology with business strategy, and proceeds from an examination of technology essential to the music industry.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1: Essay on new & emerging technological trends, length 1500 words, 30% Assessment 2: Technology Integration Plan, length 1500 words, 30% Assessment 3: Business Plan, length 2,000 words, 40%

  • MBM213 Music policy and politics
    6.0 points

    36.0 hours

    This subject considers the role that local, state and national governments and associated political organisations play in the development and implementation of contemporary music policies in the national and international context. The music industry leads at the convergence of technology, content and consumer, which has implications for cultural policy and discourse around conception of national identity. This subject reviews the historical development of contemporary music policy, as well as the current (and potential future) relationship between government and the music industry.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1: Policy Debate Simulation, length 1,000 words, 20% Assessment 2: Essay on recent policy announcement, length 2,000 words, 40% Assessment 3: Government Submission Simulation, length 2,000 words, 40%

  • MBM221 Leadership and management for the music industry
    6.0 points

    36.0 hours

    Leadership of contemporary music-based business organisations presents many challenges as the music business diversifies, and the range of business tasks to accomplish becomes more complex. To succeed in the music business environment, it is imperative for management to have a sound understanding of the fundamental principles of leadership within contemporary business organisations. In this subject, students will critically analyse leadership theories, methods, approaches and perspectives in order to construct a personal leadership model.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1: Reviews of Reading Material, 12 reviews at 200 words per review, 30% Assessment 2: Case studies with group work, length 2,400 words, 30% Assessment 3: Leadership manifesto with peer of self-assessment, length 1600 words, 20% Assessment 4: Reflective Journal, length 1600 words, 20%

  • MBM222 Business opportunity assessment
    6.0 points

    36.0 hours

    Students will develop the ability to identify, analyse and strategically develop new and existing Music Business opportunities. The subject contains an emphasis on practically focused outcomes for Music Business in local, national and international music markets. Students will draw on key business theories to evaluate ways to identify opportunities, increase profitability, apply triple bottom line accounting methods and build strategy around business growth.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: None
    Assessment: Assessment 1: Reviews via Social Media - 12 reviews of 200 words per review, 30% Assessment 2: Case Studies of start up businesses, length 2,000 words, 40% Assessment 3: Essay on factors that influence a triple bottom line culture, length 1500 words, 30%

  • MBM223 Brand management
    6.0 points

    36.0 hours

    The subject provides students with an overview of the developmental areas pertinent to music brand management. It will equip students with an appreciation of the history and meaning of the ubiquitous terms: brands and branding through a consideration of the history and development of brand management and how it can be applied to the evolution of music brands from both the twentieth and twenty-first centuries. Additionally, students will gain knowledge and understanding of the brand landscape. From products, companies, places, ideas and people, students will be able to identify the processes concerned with the development, differentiation and translation of contemporary music brands.

    Indicative student workload is 10 hours per week for 12 weeks.
    Prerequisites: MBM123
    Assessment: Assessment 1: Practical Group Presentation, length 15 minutes, 20% Assessment 2: Essay, length 2,000 words, 40% Assessment 3: Case Study, length 2,000 words, 40%

  • MBM231 Major industry research project
    12.0 points

    48.0 hours

    Students enrolled in this subject will undertake research in an area of Music Business approved by the course coordinator. The study will incorporate both theoretical inquiry and primary research, and it is expected that the project will be theoretically, methodologically and technically sophisticated. In this context, Music Business research is the application of a scholarly approach to a field that addresses the confluence of economic, musical, cultural, social, legal, and technological development. It aims at a comprehensive understanding of—and dialogue with—contemporary issues related to the creation, production, distribution and consumption of music and music product. On completion of the subject, students will submit a Major Industry Research Project Report, which may take the form of an extended essay, or a case study/survey-based report on their chosen research topic, and draws out any practical implications. This subject allows students an opportunity to devise and execute an ambitious and substantial individual, self-managed project that encompasses and showcases the skills and knowledge acquired during the course. This subject also enables students to critically appraise the validity of research, to be able to commission their own research in the future, to appreciate the process of knowledge production and its relevance for practical outcomes in Music Business.

    Indicative student workload is 20 hours per week for 12 weeks.
    Prerequisites: Yes - MBM231 Industry Research Project Proposal
    Assessment: Assessment 1: Abstract, length 300 words, 10% Assessment 2: Seminar presentation in person or by Skype, 10 minute presentation and 1,000 words, 10% Assessment 3: Major Industry Research Project, 10,000 words, 80%


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Admissions Data & Indicative Enrolments


Applicant background

Semester one / Full year intake - 2017

Number of students

% of all students

(A) Higher education study (includes a bridging or enabling course)

LN

LN

(B) Vocational education and training (VET) study

LN

LN

(C) Work and life experience (admitted on the basis of previous achievement not in the other three categories)

NA

NA

(D) Recent secondary education:

Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points)

NA

NA

Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR)

LN LN

Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement)

LN LN

International students

LN

LN

All students

5

100%

Notes:

  • LN - low numbers: the numbers of students is less than 5
  • NA - students not accepted in this category
  • NP - not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students

We expect to enrol between 10 and 20 students.

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