About the course

About the course

Join the growing number of active social media users and carve out a career.

Social media is an essential tool for companies large and small that want to connect with their target audience and grow their customer base. Digital marketing skills are in demand and provide exciting career opportunities. Learn how to develop, implement and launch a social media marketing strategy with a hands on approach to learning. Our industry trainers will support you through our engaging online course with weekly live chat.

The course provides flexibility for those in the workplace, thinking about a career change or starting up a business. 

VET Student Loan is available for eligible students or you may be able to opt for a payment plan.  

Benefits of a well implemented social media strategy include:

  • enhanced brand awareness
  • extended global reach
  • increased website traffic to grow sales
  • reduced marketing costs
  • an engaged target audience
  • a loyal customer community
  • improved customer service

Once enrolled, our trainer will contact you to get you on your way. 

Course Details


Intake Dates & Course Length

Feb, April, July and October

Flexible: 12 to 18 months (the time taken to complete this course will vary depending on your input)

This is an online course which will include a combination of online and remote delivery. Remote learning can involve a range of online programs and resources including StudentWeb, Microsoft Teams, Cisco Webex, Skype, specific industry platforms, pre-recorded sessions, assigned reading, tutorials, discussion boards, and online activities. Remote delivery involves scheduled classes where you will log in with other classmates to complete tutorials and assessments.  

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Career Outcomes

Career opportunities for graduates include working as a:

  • digital/social media coordinator
  • digital marketing assistant
  • communications assistant
  • brand manager
  • social media strategist
  • content marketing
  • digital and social media marketing manager
  • marketing manager
  • digital community manager
Skills and Jobs Centres
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Visit our Skills and Jobs Centres at each campus.

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Entry Requirements

You must:

  • be at least 17 years of age
  • have successful completed English to Year 12 level
  • or have equivalent work experience


To assist prospective students to determine whether a course is suitable and appropriate for the individual needs, Box Hill Institute will assess all students’ language, literacy and numeracy and digital literacy by asking you to undertake a self-assessment review prior to the enrolment.

A course advisor will discuss the outcomes of the review and make recommendations about whether the course is suitable for you, and identify additional support where required.


Direct entry

Recognition of Prior Learning is available.

Pathways & Accreditation

Diploma of Social Media Marketing graduates may choose to extend their training to the Advanced Diploma of Marketing and Communications, and the Advanced Diploma of Business.

This course is government accredited and has national recognition

The qualification is aligned with the Australian Qualification Framework (AQF) level 5

Fees & Finance Options

Full Fee
Tuition Fee$4,996
Service Fee$166
Core Skills Support Fee$83
Material Fee$0
Retain Course Items$0
Total Course Estimate$5,245
Payable Estimate (at commencement)$5,245

Retain Course Items are purchased once by the student prior to commencing. Those items then become the property of the student. Fees listed are at 2021 rates and may increase annually over the duration of delivery. The student tuition fees listed are subject to change given individual circumstances at enrolment. For more information please contact our Course Advisors on 1300 BOX HILL.

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Financial Support

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