Bachelor of
Design (Digital Technologies)

Intake Dates & Course Length

Location	Study Mode	Study Load	Start Date	Days	Additional Info
			22 Jul 2024			APPLY
Start Date : 22 Jul 2024
Days :
Additional Info :
APPLY

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Box Hill Campus

Classroom

Part Time

Career & Learning Outcomes

Entry Requirements

Applying

Pathways & Accreditation

Fees & Finance Options

Course Structure

DES101Creative Design Process
6.0 points

39.0 hours


This subject provides an introduction to the creative design process. Students will learn the strategies, processes, techniques, and design methodologies required to be an adaptive, multidisciplinary designer.
Approaches to the study of design in this unit will equip students with a range of conceptual viewpoints using visual research techniques. The elements and principles of design and design thinking concepts will be explored.
Students will produce a creative folio in response to a design brief. This approach is intended to encourage individuals to start to construct a personally meaningful overview of design, and begin to form knowledge of the creative process through research and interaction.
6.0 credit points
39 hours/semester (3x13weeks)
Subject contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
 

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Elements and Principles of a Design Folio. (30%) Assessment 2: Individual Creative Design Folio and Research Journal. (50%). Assessment 3: Individual presentation of a Creative Design Folio. (20%)
DES102Collaborative Communication
6.0 points

39.0 hours


This subject explores how to work in a multi-disciplinary team to develop professional and interpersonal communication skills within a contemporary work environment. Students will examine the skills required for effective communication - written and oral, investigate team dynamics and collaboration, conflict resolution strategies, project management, diversity, and cross-cultural communication. Students will also learn academic skills appropriate for higher education study. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week):  1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Creative Challenge/problem based project. (30% ). Assessment 2: Group project Project-Written report and peer review (40% )Assessment 3: Individual Essay ( 30%)
DES103Digital Cad Principles
6.0 points

39.0 hours


This subject provides an introduction to the Adobe Creative Cloud suite of software programs and provides an opportunity to demonstrate through the use of this software, innovative concept development, creative and experimental design solutions, and professional presentation skills. This unit underpins the foundations of design while using CAD (Computer Aided Design) to explore and present. Skills and knowledge acquired in this unit will enable learners to share their design concepts in the digital visual format and build on their knowledge regarding the creative process. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Written research proposal (30%). Assessment 2: Individual CAD Drawing Portfolio (50%) Assessment 3: Individual Presentation and reflection (20%)
DES110Sustainable Design Practice
6.0 points

39.0 hours


This subject will explore the design process from a sustainable perspective introducing key social, environmental and economic issues underpinning sustainable innovation in the fashion and design industry. Students will be introduced to professional ethics, corporate social responsibility, and environmental impacts of design, manufacturing and production processes. They will investigate current industry practices and compare linear versus circular design principles and strategies as a framework for emerging alternatives for future fashion and product design practice. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Circular Design Case Study Project: (Group) (30%) Assessment 2: Identify and review a product range based on circular/sustainable principles and practices (30%) Assessment 3: Sustainable Design Folio and presentation. (40%)
DES111Introduction To Digital Marketing
6.0 points

39.0 hours


This subject explores the concept of digital marketing, technologies and how digital communities are impacted and enhanced by the use of technology. Students will examine how marketers use a range of digital marketing strategies and technologies to promote, market, and engage with customers to boost brand engagement and customer loyalty. Key topics will include marketing mix elements (product, price, place, and promotion), online communities and their creation using social media platforms and tools, storytelling techniques, creative content, online campaigning and advertising.
6.0 points
39 hours/semester (3x13weeks)
Subject Contact hours: (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Case Study on digital marketing principles, channels and technologies. (30%) Assessment 2: Group Market Research Report on audience engagement and behavior (30%) Assessment 3: Group Report. Determine the effectiveness of the 4Ps in a digital marketing context for a business. (40%)
DES112Digital Product Design
6.0 points

39.0 hours


This subject will allow students to build on their knowledge of digital product design and consolidate and extend the skills and knowledge attained in DES103 Digital CAD Principles, to visually communicate design concepts using digital technologies.
Students will digitally create, manipulate and prototype visual design ideas which they will test, iterate and synthesise into viable concepts.
6.0 points
39 hours (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: DES103 Digital CAD Principles.
Corequisites: Nil
Assessment: Assessment 1: Group Trend Research Report (20%) Assessment 2: Individual Product Proposal (50%) Assessment 3: Individual Presentation of Folio (30%)
DES202Advanced Digital Product Design
6.0 points

39.0 hours


This subject will further develop student’s skills and knowledge in computer-aided design (CAD), as they use industry specific software with a focus on technical trade sketching applicable to a fashion range. Students will be engaged in more complex learning activities that will deepen their knowledge and skills in using industry software programs  as used in the fashion environment. Further terminology pertaining to apparel and visual assortment plans will be introduced, including range plans, silhouettes, materials, product design and construction details. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: DES103 – Digital CAD Principles and DES112 – Digital Product Design.
Corequisites: Nil
Assessment: Assessment 1: Individual open Book Test-Technical Trade Sketch (30%) Assessment 2: Individual CAD Technical Folio. (30%) Assessment 3: Individual CAD Design folio. (40%)
DES210Your Career
3.0 points

26.0 hours


This subject provides students with the required knowledge and skills to develop a comprehensive career strategy to successfully navigate their future career pathway. Topics covered will include management theories, workplace cultures, collaboration, negotiation and working in teams, as well as the student undertaking reflective and thought provoking exercises relating to ethics, values, communication and leadership styles.  Knowledge of emotional intelligence will assist students to identify their own abilities, personal attributes and employability skills to assist with their career planning. 3.0 points 26 hours/semester  (2x13weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Career Folio (Individual) (40%) Assessment 2: (a)Interview Preparation (Individual) )(30%) ( b) Participate in a mock interview for that position (30%)
DES301Immersive Professional Practice 1
6.0 points

39.0 hours


This subject is to create a strong foundation to further expand students’ knowledge of working in teams to research, develop and respond to a solution for an industry project brief. Students will work collectively in a group, developing a relevant solution in response to a live industry brief. Content covered will include effective business decision-making, project management, critical analysis, and problem-solving progressing to presenting a proposal to an industry client. Industry peers will play a role in final project proposal presentation, providing the student with opportunities to critically reflect on their own professional practice. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
 

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Project Plan for an industry project. (30% ) Assessment 2: Group Project Proposal Solution to an industry project brief. (40%) Assessment 3: Individual Reflective Report (30%)
DES302Project Innovation
6.0 points

39.0 hours


This subject provides the students the opportunity to put into practice their learning from the course and apply their knowledge and skills to a project involving emerging and potential future technological developments in the design and fashion industries.  Particular emphasis is on ethical and sustainability implications and considerations. The unit provides opportunities for students to build on their capabilities attained during the course and allows application to the design, development and presentation of a team-based solution to a complex business or social problem.
Students work collaboratively as a team to execute a structured project that integrates design thinking principles and results in a meaningful outcome that is presented to an industry partner or stakeholder panel. An emphasis is placed on building team skills and project management acumen.
6.0 points
39 hours/ semester (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Collaborative Industry Project Plan.(40%) Assessment 2: Group Collaborative Industry Project Innovative Solution. (40% ) Assessment 3: Individual Reflection Piece. (20%)
DES307Immersive Professional Practice 2
6.0 points

89.0 hours


This subject provides students with a Work Integrated Learning (WIL) experience in the design industry. Students have the opportunity to actively apply the theories and concepts learned throughout the course to provide design solutions in real world settings. Through action learning and reflective practice, students’ will consolidate their learning in their chosen field (major), and develop their professional and personal skills.
The unit will also provide students with the opportunity to observe industry practitioners within the design industry and identify opportunities for their own career paths. Students will engage using work-ready skills and knowledge and reflect on how these are applied when navigating the workplace through observation, analysis and critical evaluation to refine their future career goals and direction.  Students will be supervised by an industry.
6.0 points
9 hours /semester (3x3weeks)  
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
80 hours (8 hoursx10weeks) at the workplace
 

Prerequisites: DES301 Immersive Professional Practice 1 and completion of all Year 1 and Year 2 units.
Corequisites: Nil
Assessment: Assessment 1: Individual Work Integrated Learning Project Proposal (30%) Assessment 2: Individual WIL Project Report and Presentation (50%) Assessment 3: a) Industry and Academic Supervisors Report b) Self-reflection on supervisors reports and their time in the workplace ( 20%)
DES308Special Event Management
6.0 points

39.0 hours


This subject is designed to provide detailed knowledge and practice of the planning and management of industry events, such as product launches, exhibitions, runway shows, workshops and digital showcases.
Students will study event management processes and a broad range of event-related skills, including how to work independently to make operational event management decisions and collaborating to execute a special event as a team. Key topics include strategic event planning, operational and creative elements, budgets, risk management, event marketing, sponsorship and fundraising, and event evaluation.  This will culminate in a major project that will require students to work collaboratively to plan, execute and critically evaluate a special event.
6.0 points
39 hours/ semester  (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Critical Analysis of an existing event (40% ) Assessment 2: Group Project. Plan, organise and execute a special event (40%) Assessment 3: Individual Critical reflection (20%)
DES217Wicked Design
3.0 points

26.0 hours


Wicked Design creates a journey towards innovative ways of making and thinking through the design process. This unit will share new insights towards collaborative practice, research, and prototyping. It will encourage the student to continuously iterate and reflect to establish deeper insights and knowledge towards the cultural and/or social significance of wicked problems.   This subject will assist students to develop content that grabs people's attention and gain visibility online. Students apply their research and creative making skills to develop a series of digital artefacts by crafting quality online content, including audio/podcasts, videos, and eye-catching infographics in response to a real-world client brief.  39 hours/semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Project Construct an infographic to display data (40%) Assessment 2: Group Project : Analyse a real world client brief by producing an audio or video resource (20%) Audio/video resource (40%)
DES218Design Business Operations
6.0 points

39.0 hours


In this subject, students will investigate 21st century design industry business models and their diverse structures, systems, processes and operations. Students will gain insights into how creative design firms run their business, such as estimating, invoicing, workflow, management systems and copyright/intellectual law. This unit aims to equip students with business operations skills. 6 credit points 39 hours/semester (3x13 weeks)  Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Industry Case Study. (30%) Assessment 2: Research Report (40%) Individual test (30%)
DES219Design Lab
6.0 points

39.0 hours


Design Lab is an explorative multidisciplinary unit that pursues new ways of thinking through the application of the double diamond method. Students will be introduced to new frameworks, such as divergent thinking, and how to apply innovative ideas and solutions to design problems. While working in collaboration with peers, students will explore new methods to solve a design problem. 6 credit points 39 hours/semester (3x13 weeks)  Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: (Group) Case Study Analysis using Double Diamond Process Model. (30%) Assessment 2: Individual Design Thinking Report (40%) Assessment 3: Individual Presentation of a design solution to an industry brief (30% )
DES220Brand Strategy
6.0 points

39.0 hours


The focus of this subject is on developing students’ knowledge and skills to be able to build, manage, and grow brands. The unit builds the theoretical foundations that are needed to understand brands, brand management, and market and user behaviour research methods to establish the needs and desires of a brand audience. This will be undertaken by investigating key aspects of brand management, brand portfolio, brand strategy, and branding practice such as the measurement of brand performance and brand equity. Through case studies students will learn to manage brand-related issues. Students will plan and apply skills to develop and manage brands, explore the application of semiotics, and identify appropriate design to create projects of meaning and value. Students will further their design skills through the creation of a brand persona and visual language for a live client brief. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Project Case Study. (40% ). Assessment 2: Individual Brand Plan. (30%) Assessment 3: Individual Brand Strategy (30%)
DES221Your Design Studio
6.0 points

39.0 hours


This subject builds on DES218 Design Business Operations and will investigate the professional role of the 21st century designer, the diverse skills required to form one’s own creative practice, forming knowledge and insights towards the role of a design entrepreneur. Students will also investigate the methods used to craft a communication strategy to position themselves in the industry. Students will create a personal, innovative, communication strategy, including brand and promotional assets to launch themselves into the design industry. Studio workflow systems, client relationships, ethics and legally binding contracts will also be explored. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: DES218 Design Business Operations
Corequisites: Nil
Assessment: Assessment 1: Group Case Study. (30% ) Assessment 2: Individual Case Study Ethics and Contractual agreements analysis. (30% ) Assessment 3: Individual Creative Studio Proposal (40%)
DES216Digital Commerce And Web Design
6.0 points

39.0 hours


This subject will examine the concept of digital commerce, its presence within the global design industry and the range of innovative business models it has triggered. Industry and market characteristics associated with the Digital Commerce sector are identified and evaluated to discern potential opportunities for existing enterprises as well as startups.  Students will investigate and participate in the process of creating a website for a small to medium-sized fashion brand that will involve its design, proto-type construction, testing and refinement (from inception to launch).  The customer journey, user experience and website functionality will be explored, evaluated, and selected as criteria to evaluate the projected performance of the website in terms of it achieving the purpose and pre-determined, key metrics. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Global Design Industry Digital Commerce (Collaborative) (30%). Assessment 2: Group Digital Commerce Website Performance. (30% ) Assessment 3: Individual Digital Commerce Website (40%)
DES305Entrepreneurship And Innovation
6.0 points

39.0 hours


This subject will cover entrepreneurship, innovation, and business startup management principles. The student will apply various analytical frameworks, concepts and models that are required to maximise the success and sustainability of a new business.  Students will examine case studies, formulate possible solutions, identify opportunities and test ideas through the construct of entrepreneurial frameworks.  Students will devise an individual project from their learnings that will be pitched to an industry panel for review. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Report on Innovation, and Invention (20% )Assessment 2: Business Plan (Individual) a) Business Unique Selling Proposition and Business Canvas (20%) b) Business Plan Proposal (40%) Assessment 3: Individual Reflection (20%)
DES313Design Futures
6.0 points

39.0 hours


This subject will encourage students to think about emerging 2D and 3D, and future technologies, and apply risk taking, contextual thinking, and imagination skills to extend their capabilities utilising various digital platforms. Students will investigate and engage with social, sustainable and environmentally responsive design. Students will respond to complicated and complex design issues in ways that are sustainable, critical, and change oriented, to make a positive change through their critical design thinking skills.  Applying knowledge gained, students will create digital artefacts in response to identified cultural, social, and sustainability challenges. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Industry Case Study Analysis Report. (30% ) Assessment 2: Individual Design Challenge ( 30%) Assessment 3: Group Socially Responsive Collaborative Design project. (40%)
DES314Design Portfolio
6.0 points

39.0 hours


Students will create a design portfolio of all their learnings that reflects their own individual design aesthetic. Students will develop presentation techniques, and further their skills and knowledge in research, concept design and application to extend their digital design portfolio. This portfolio will comprise of a wide range of individual design aesthetics and works completed thus far. Students will then showcase and present all their design work in an end of the year exhibition to industry partners to gain feedback. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (per week): 1x 1 hour lecture and 1x2 hour tutorial

Prerequisites: DES221 Your Design Studio
Corequisites: Nil
Assessment: Assessment 1: Group Research, review and analyse two Industry professional’s portfolios (30% ) Assessment 2: (Individual) Industry Showcase Exhibition (50%) Assessment 3: Individual Reflection on the feedback (20%)
DES315Service Design
6.0 points

39.0 hours


The principles of service design are an important part of a designer's knowledge. The role of service design in digitally designed assets will be researched and analysed in this unit, and how design sprints can inform innovative design outcomes. Students will further apply and expand their knowledge and skills regarding the emergence of future technologies, in particular, motion and interaction design, through a collaborative project working with peers. Critical and creative thinking will be applied informing innovative design practice. Through the use of case studies in creating and organising the provision of a service, students will be able to explore their own ideas in service design. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (per week): 1x 1 hour lecture and 1x2 hour tutorial

Prerequisites: DES313 Design Futures
Corequisites: Nil
Assessment: Assessment 1: Individual Service Design case study analysis. (30%) Assessment 2: (Group) Service Design Problem Brief Plan. (30%) Assessment 3: Group Project Presentation and Folio of the solution to the problem brief. (40%)
DES106Visual Content Creation
3.0 points

26.0 hours


This subject will explore story telling techniques through creative visual content design. Students will explore engaging content across multiple digital platforms to promote a brand personality, engage audience and increase conversions. The focus of this subject is to investigate semiotics and develop the skills of editing and manipulating photographic imagery; producing creative text and graphic imagery; symbols; collages; infographics; illustrations; gifs, boomerangs; and cinemographs. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study Analysis (40% ) Assessment 2: Individual Visual Content for a Campaign (60%)
DES108Design Typography
3.0 points

26.0 hours


This subject provides an introduction to typography and page layout. Students will develop an understanding of typography structure, hierarchy, legibility, readability, copyright issues, font management, type across platforms and suitable applications. Professional typography and layout for a wide range of communication needs will be explored. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Typography Written Report (40%) Assessment 2: Individual Creative Typographic Portfolio (60%)
DES107Design Trends And Culture
3.0 points

26.0 hours


This subject is an introduction to key concepts of fashion and design within the context of society and culture. The sociological, psychological, cultural, and technological factors that have influenced trends and their impacts on society are explored and examined in depth.  Students will investigate fashion and digital design and visual communication history and theory and its application to professional practice.  Case studies are used to illustrate how designers, both past and present, draw on influences to create collections and products that are reflective of a period in time or social movement that shaped the world.  This unit also covers the history of design from the 19th century (Art Nouveau, Dada, and the Bauhaus movement) to the 21st century digital revolution. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Research Project (40%) Assessment 2: Group Case Study Analysis (60%)
DES109Emerging Technologies
3.0 points

26.0 hours


In this subject, students will explore how current and emerging technologies are influencing and changing consumer behaviour towards products. Insights into emerging digital trends that include, but are not limited to: social media applications (apps); digital marketing; virtual and augmented realities; cloud computing; Internet of Things (IoT); artificial intelligence (AI); 3D design; touchless interfaces; drone photography and video; programmable robots; and mobile apps will be studied. Students will also study how these emerging digital trends can provide unique, design-led solutions to local and global challenges.
3.0 points
26 hours/semester  (2x13 weeks)
Subject Contact hours (2hr per week): 2 hour tutorial
 

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual written report on emerging technologies and their influence (40%) Assessment 2: Group Prototype presentation. (60%)
DES115Social Media Marketing
3.0 points

26.0 hours


This subject will expand the student’s knowledge of digital marketing, specifically focusing on developing social media advertising campaigns.
In order to develop effective social media campaigns, this subject will focus on defining a target audience, developing a social media advertising campaign, goals and objectives, storytelling techniques, creating engaging and visually creative content, exploring content creation tools, creating a schedule for both paid and organic forms of social media advertising.
The subject provides students with hands-on experience of the creation of social media marketing campaigns using the most current web-based technologies.
3.0 points
26 hours/semester  (2x13 weeks)
Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Social Media Plan (30%). b) Social media advertising tools or platforms (30%). Assessment 2: Group Social Media Advertising Campaign (40%).
DES117Branding Fundamentals
3.0 points

26.0 hours


In this subject, brand fundamentals will be introduced, exploring the creative methods and research processes used to develop brand identities for businesses.  Students will examine branding elements, their application and the documentation which provides the background needed to build visual brand guidelines, and consider the use of style guides in business, as it relates to its product offering and target audience.  Strategies and tools are investigated in order to build and maintain brand equity. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study analysis. (50%) Assessment 2: Group Prepare style and branding guidelines project (50%)
DES116Transformative Design
3.0 points

26.0 hours


In this subject students will explore the tools of design thinking transformation that inform the methods and mindsets of design thinking to create products, experiences, and services for their client’s preferences, and encourage the student to extend beyond their design, risk taking limits. Students will assess their personal and current design thinking, design biases, styles and design preferences, and then work with a partner to explore different design thinking.  This will allow them to identify existing knowledge gaps, reflect and develop tools to transcend their design progression. 3.0 points 26 hours/semester  (2x13weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Self-analysis piece on one’s own design thinking (50%) Assessment 2: Individual Reflection on alternative design thinking (50%)
DES118Content Creation
3.0 points

26.0 hours


This subject will explore contemporary social media content creation with particular focus on motion, audio and video as powerful story telling mediums.  Students will investigate online platforms and how to engage audiences by utilising various hands-on, media-making activities.  The tools, techniques and best practices used to create, edit, and publish engaging video content are studied along with the optimal platforms available to engage with audiences using video.  Emphasis is placed on students to engage in a highly interactive way with various online platforms and media-making technologies to build a dynamic online identity and portfolio.
3.0 points
26 hours/semester  (2x13weeks)
Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study (40%) Assessment 2: Prepare and produce a simple video (60%)
DES205Understanding The Consumer
3.0 points

26.0 hours


Using a range of models and practices, this subject investigates the factors and variables that influence the buying behaviour of consumers.  Students will apply segmentation and targeting theories to construct target market personas as well as demonstrate the use of customer analytics.  They will produce a simple customer journey map, a visual tool, to inform business process improvement initiatives.
3.0 points
26 hours/ semester (2x13weeks)
Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study analysis on Consumer Behaviour. (50%) Assessment 2: Customer Journey Map and explanation of Customer Analytics (50%)
DES206Spatial Design
3.0 points

26.0 hours


Spatial Design presents the foundation to explore design for public spaces and how this is transformed into the creation of memorable place making experiences.  Investigating themes of empathy and storytelling, students will explore the role of experience design in the creation of 3D spatial artefacts in the environment.  Students will ideate, plan, develop and test 3D prototypes.
3.0 points
26 hours/ semester (2x13 weeks)
Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Written Report on themes, concepts, methods, uses and applications of 3D Design.(40%) Assessment 2: Individual Concept design creation (60%)
DES213Omni Channel Marketing
3.0 points

26.0 hours


This subject helps students plan and develop a strategy for an omni channel marketing campaign for a selected business, with emphasis on digital technologies and customer focused digital media. Students produce campaign assets that effectively integrate traditional and digital channels.  Students will study the management of marketing channels in a highly choreographed program to ensure customers perceive the brand as meaningful and trustworthy. This will include using appropriate tools, tactics, and strategies for different marketing channels. 3.0 points 26 hours/ semester (2x13weeks) Subject Contact hours (2hr per week): 1 hour lecture and1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study Analysis (40%) Assessment 2: Individual Design and presentation (60%)
DES214Visual Merchandising For Retail
3.0 points

26.0 hours


This subject covers the theories and concepts underlying visual merchandising and how it can be effectively used to create in-store environments that support the overall retail marketing and merchandising strategy.  Topics will include merchandising strategies, design concepts, store layouts, spatial planning, window displays and customer engagement.  Students will then apply these to complete a visual merchandising window display. 6.0 points 39 hours/ semester  (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Visual Merchandising Strategy. (40%) Assessment 2: Group Visual Merchandising Concept. Presentation of 3D Visual Merchandising concept (60%).

Admissions Data & Indicative Enrolments