Bachelor of
Design (Fashion Enterprise)

Intake Dates & Course Length

Career & Learning Outcomes

Entry and Academic Requirements

English Language Requirements

Pathways & Accreditation

Fees

Course Structure

DES101Creative Design Process
6.0 points

39.0 hours


This subject provides an introduction to the creative design process. Students will learn the strategies, processes, techniques, and design methodologies required to be an adaptive, multidisciplinary designer.
Approaches to the study of design in this unit will equip students with a range of conceptual viewpoints using visual research techniques. The elements and principles of design and design thinking concepts will be explored.
Students will produce a creative folio in response to a design brief. This approach is intended to encourage individuals to start to construct a personally meaningful overview of design, and begin to form knowledge of the creative process through research and interaction.
6.0 credit points
39 hours/semester (3x13weeks)
Subject contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
 

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1 :Elements and Principles of a Design Folio. (30%) Assessment 2:: Individual Creative Design Folio and Research Journal. (50%) Assessment 3:Individual Presentation of a Creative Design Folio. (20%)
DES102Collaborative Communication
6.0 points

39.0 hours


This subject explores how to work in a multi-disciplinary team to develop professional and interpersonal communication skills within a contemporary work environment. Students will examine the skills required for effective communication - written and oral, investigate team dynamics and collaboration, conflict resolution strategies, project management, diversity, and cross-cultural communication. Students will also learn academic skills appropriate for higher education study. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week):  1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assesment1:Creative Challenge/problem based project. (Written Assignment and Proposal outline) (30%) Assessment 2:Group project Project-Written report and peer review. (40%) Assessment 3:Individual Essay Written (30%)
DES103Digital Cad Principles
6.0 points

39.0 hours


This subject provides an introduction to the Adobe Creative Cloud suite of software programs and provides an opportunity to demonstrate through the use of this software, innovative concept development, creative and experimental design solutions, and professional presentation skills. This unit underpins the foundations of design while using CAD (Computer Aided Design) to explore and present. Skills and knowledge acquired in this unit will enable learners to share their design concepts in the digital visual format and build on their knowledge regarding the creative process. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1:Written research proposal including: Mind map, Trend-board, Mood-board, and Concept Sketches. (30%) Assessment 2: Individual CAD Drawing Portfolio (50%).Assessment 3: Individual Presentation and reflection. (20%)
DES110Sustainable Design Practice
6.0 points

39.0 hours


This subject will explore the design process from a sustainable perspective introducing key social, environmental and economic issues underpinning sustainable innovation in the fashion and design industry. Students will be introduced to professional ethics, corporate social responsibility, and environmental impacts of design, manufacturing and production processes. They will investigate current industry practices and compare linear versus circular design principles and strategies as a framework for emerging alternatives for future fashion and product design practice. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Circular Design Case Study Project (30%).Assessment 2: Identify and review a product range based on circular/sustainable principles and practices (30%).Assessment 3: Sustainable Design Folio and presentation. (40%)
DES111Introduction To Digital Marketing
6.0 points

39.0 hours


This subject explores the concept of digital marketing, technologies and how digital communities are impacted and enhanced by the use of technology. Students will examine how marketers use a range of digital marketing strategies and technologies to promote, market, and engage with customers to boost brand engagement and customer loyalty. Key topics will include marketing mix elements (product, price, place, and promotion), online communities and their creation using social media platforms and tools, storytelling techniques, creative content, online campaigning and advertising.
6.0 points
39 hours/semester (3x13weeks)
Subject Contact hours: (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Case Study on digital marketing principles, channels and technologies (30% ) Assessment 2: Group Market Research Report on audience engagement and behavior (30%) Assessment 3: Group Report. Determine the effectiveness of the 4Ps (40%)
DES112Digital Product Design
6.0 points

39.0 hours


This subject will allow students to build on their knowledge of digital product design and consolidate and extend the skills and knowledge attained in DES103 Digital CAD Principles, to visually communicate design concepts using digital technologies.
Students will digitally create, manipulate and prototype visual design ideas which they will test, iterate and synthesise into viable concepts.
6.0 points
39 hours (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: DES103 Digital CAD Principles.
Corequisites: Nil
Assessment: Assessment 1: Group Trend Research Report. (20%) Assessment 2: Individual Product Proposal (50%) Assessment 3: Individual Presentation of Folio.(30%)
DES202Advanced Digital Product Design
6.0 points

39.0 hours


This subject will further develop student’s skills and knowledge in computer-aided design (CAD), as they use industry specific software with a focus on technical trade sketching applicable to a fashion range. Students will be engaged in more complex learning activities that will deepen their knowledge and skills in using industry software programs  as used in the fashion environment. Further terminology pertaining to apparel and visual assortment plans will be introduced, including range plans, silhouettes, materials, product design and construction details. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Pre-requisite - DES103 – Digital CAD Principles. Pre-requisite - DES112 – Digital Product Design.
Corequisites: Nil
Assessment: Assessment 1: Individual Skills Test. Open Book Test-Technical Trade Sketch.(30%) Assessment 2: Individual CAD Technical Folio. (30%)Assessment 3: Individual CAD Design folio. (40%)
DES210Your Career
3.0 points

26.0 hours


This subject provides students with the required knowledge and skills to develop a comprehensive career strategy to successfully navigate their future career pathway. Topics covered will include management theories, workplace cultures, collaboration, negotiation and working in teams, as well as the student undertaking reflective and thought provoking exercises relating to ethics, values, communication and leadership styles.  Knowledge of emotional intelligence will assist students to identify their own abilities, personal attributes and employability skills to assist with their career planning. 3.0 points 26 hours/semester  (2x13weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Career Folio (Individual) Written Career Folio (40%) Assessment 2: Interview Preparation (Individual) a. Make a video to be used for an application for an existing position (30%) b. Participate in a mock interview for that position (30%)
DES301Immersive Professional Practice 1
6.0 points

39.0 hours


This subject is to create a strong foundation to further expand students’ knowledge of working in teams to research, develop and respond to a solution for an industry project brief. Students will work collectively in a group, developing a relevant solution in response to a live industry brief. Content covered will include effective business decision-making, project management, critical analysis, and problem-solving progressing to presenting a proposal to an industry client. Industry peers will play a role in final project proposal presentation, providing the student with opportunities to critically reflect on their own professional practice. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
 

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Project Plan. Industry project brief and step formulation (30%) Assessment 2: Group Project. Project Proposal Solution to an industry project brief. (40%) Assessment 3: Individual Reflective Report. (.30%)
DES302Project Innovation
6.0 points

39.0 hours


This subject provides the students the opportunity to put into practice their learning from the course and apply their knowledge and skills to a project involving emerging and potential future technological developments in the design and fashion industries.  Particular emphasis is on ethical and sustainability implications and considerations. The unit provides opportunities for students to build on their capabilities attained during the course and allows application to the design, development and presentation of a team-based solution to a complex business or social problem.
Students work collaboratively as a team to execute a structured project that integrates design thinking principles and results in a meaningful outcome that is presented to an industry partner or stakeholder panel. An emphasis is placed on building team skills and project management acumen.
6.0 points
39 hours/ semester (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Collaborative Industry Project Plan. (40%) Assessment 2: Group Assessment 2: Group Collaborative Industry Project Innovative Solution. (40%) Assessment 3: Individual Reflection Piece. (20%)
DES307Immersive Professional Practice 2
6.0 points

89.0 hours


This subject provides students with a Work Integrated Learning (WIL) experience in the design industry. Students have the opportunity to actively apply the theories and concepts learned throughout the course to provide design solutions in real world settings. Through action learning and reflective practice, students’ will consolidate their learning in their chosen field (major), and develop their professional and personal skills.
The unit will also provide students with the opportunity to observe industry practitioners within the design industry and identify opportunities for their own career paths. Students will engage using work-ready skills and knowledge and reflect on how these are applied when navigating the workplace through observation, analysis and critical evaluation to refine their future career goals and direction.  Students will be supervised by an industry.
6.0 points
9 hours /semester (3x3weeks)  
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
80 hours (8 hoursx10weeks) at the workplace
 

Prerequisites: DES301 Immersive Professional Practice 1 and Completion of all Year 1 and Year 2 units.
Assessment: Assessment 1: Individual Work Integrated Learning (WIL) Project Proposal: (30%) Assessment 2: Individual Final WIL Project Report and Presentation (50%) Assessment 3: a) Industry and Academic Supervisors Report b) Self-reflection (20%)
DES308Special Event Management
6.0 points

39.0 hours


This subject is designed to provide detailed knowledge and practice of the planning and management of industry events, such as product launches, exhibitions, runway shows, workshops and digital showcases.
Students will study event management processes and a broad range of event-related skills, including how to work independently to make operational event management decisions and collaborating to execute a special event as a team. Key topics include strategic event planning, operational and creative elements, budgets, risk management, event marketing, sponsorship and fundraising, and event evaluation.  This will culminate in a major project that will require students to work collaboratively to plan, execute and critically evaluate a special event.
6.0 points
39 hours/ semester  (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Critical Analysis of an existing event. (40%) Assessment 2: Group Project. Plan, organise and execute a special event (40%) Assessment 3: Individual Critical reflection of the event, (20%)
DES201Fashion Product Development
3.0 points

26.0 hours


This subject is an introduction to managing the product development process for a commercial fashion range either locally or offshore.  The student will explore the concepts, processes and skills associated with planning and managing workflow from design concept to delivery, including the analytical and interpersonal skills required for solving quality control and production issues, technical pack development, garment costing and sourcing issues and decisions.  Supply chain and project management concepts are investigated as frameworks for understanding fashion-specific critical path analysis. The student will gain a basic level of competence in the use of Enterprise Resource Planning (ERP) software and how it can be utilised to facilitate the product management process. 3.0 points 26 hours/ semester (2x13weeks) Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Report: Review of Product Development; Production and Quality Control processes of a Fashion Brand. (40%) Assessment 2: Individual Technical File (60%)
DES207Retail Buying
6.0 points

39.0 hours


This unit explores the role of Retail Buying and its interconnectedness with the activities, operations, and the various departments within the organisational structure of a contemporary fashion brand.  Students will explore and analyse: the Australian fashion retail environment (market and industry factors); retail ownership and organisational structures; and the changing nature of fashion retailing.  The principles and practices of retail buying are examined and their centrality to effective Merchandise Planning and prudent financial management of critical path elements.  The functions, tasks and techniques that comprise and underpin the retail fashion buying role are examined in depth and the future implications of the integration of new, digital technologies on all elements of the retail buying process will be investigated. 3.0 points 26 hours/ semester (2 x13 weeks) Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Retail Business Environment Collaborative Report. (30%) Assessment 2: Individual Trend Analysis Report for a selected Fashion Brand. (30%) Assessment 3: Individual Assignment including schematic map.(40%)
DES208Fashion Styling
6.0 points

39.0 hours


This unit explores the concepts of fashion media and photography, editorial styling, and the creation of content for fashion branding, promotion, and digital marketing.  Students will gain insight into the role of the stylist by exploring the different aspects of the industry in which stylists can work and the various forms their engagement can take.  The numerous ways and dimensions in which a stylist can work are investigated with emphasis on the specific planning, organisation and visual communication skills which are applied to the fashion photoshoot production process. The process of creating and developing photoshoot concepts for editorial spreads, flat lays and online marketing content for different platforms will be covered with students working collaboratively to produce a styling portfolio. 6.0 points 39 hours/semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Styling Industry Report (30%) Assessment 2: Group Photoshoot (Collaborative) Project Plan (50%) Assessment 3: Individual Essay (20%)
DES209Fashion Range Development
6.0 points

39.0 hours


This subject introduces the practice and related theory of fashion range planning. The student will acquire relevant knowledge and skills for using computer-aided design (CAD) to build visual range plans for a commercial fashion brand.  Current examples of the range plans of leading fashion brands will be evaluated and critiqued as part of a broad market research and trend analysis, and forecasting project to identify a seasonal trend direction that both anchors and provides the inspiration for the development of an appropriate merchandise mix that meets the needs of a target market. This subject will involve a collaborative project with industry professionals from an established fashion brand. 6.0 points 39 hours/ semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: DES103 Digital CAD Principles and DES112 Digital Product Design
Corequisites: Nil
Assessment: Assessment 1: Group Market Research Analysis for an assortment plan. (30%) Assessment 2: Individual Trend research report for a fashion range (30%) Assessment 3: Individual CAD folio and visual range plan (40%)
DES215Retail Finance
6.0 points

39.0 hours


This unit will examine the specific knowledge of retail mathematics and statistical analysis required by fashion buyers and the commercial implications of decisions made concerning merchandise and inventory management.  Emphasis is placed on profitable range or assortment planning and allocation, including the development of seasonal merchandise plans that utilise simple retail equations and calculations. These plans are extended to demonstrate the importance of managing the vital financial variables as items are traded and replenished across a fashion season.  The student will plan, monitor and review the financial performance of product lines, categories, and businesses. 6.0 points 39 hours/ semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Assessment: Assessment 1: Group Case Study – Financial Analysis of a small Fashion Business. (30%) Assessment 2: Individual Tests • Test 1: 1 hour (15%) Test 2: 1 hour (15%). Assessment 3: Individual Range Assortment Plan and 2 x 6-month Merchandise Plans. Written (2000 words).40%
DES216Digital Commerce And Web Design
6.0 points

39.0 hours


This subject will examine the concept of digital commerce, its presence within the global design industry and the range of innovative business models it has triggered. Industry and market characteristics associated with the Digital Commerce sector are identified and evaluated to discern potential opportunities for existing enterprises as well as startups.  Students will investigate and participate in the process of creating a website for a small to medium-sized fashion brand that will involve its design, proto-type construction, testing and refinement (from inception to launch).  The customer journey, user experience and website functionality will be explored, evaluated, and selected as criteria to evaluate the projected performance of the website in terms of it achieving the purpose and pre-determined, key metrics. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Assessment: Assessment 1: Group Global Design Industry Digital Commerce (Collaborative) Group Report and presentation.(30%) . Assessment 2: Group Digital Commerce Website Performance. Explore user experience, website functionality and evaluate projected performance of an existing design brand website(30%). Assessment 3: Individual Digital Commerce Website.(40%)
DES305Entrepreneurship And Innovation
6.0 points

39.0 hours


This subject will cover entrepreneurship, innovation, and business startup management principles. The student will apply various analytical frameworks, concepts and models that are required to maximise the success and sustainability of a new business.  Students will examine case studies, formulate possible solutions, identify opportunities and test ideas through the construct of entrepreneurial frameworks.  Students will devise an individual project from their learnings that will be pitched to an industry panel for review. 6.0 points 39 hours/ semester  (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Assessment: Assessment 1: Group Report: Innovation, Invention and Entrepreneurialism. (20%). Assessment 2: Business Plan : a) Business Unique Selling Proposition and Business Canvas USP Statement (20%) b) Business Plan Proposal (40%). Assessment 3: Individual Reflection (20%).
DES306Digital Marketing Campaign Strategy
6.0 points

39.0 hours


This unit provides students with the ‘how to’ effectively strategise and implement digital marketing campaigns for brands.  Students will undertake market research to confirm and validate consumer behaviours and segmentation theories and techniques will be applied to derive a target persona.  A digital marketing strategy will be developed to direct the creation of effective digital marketing campaigns in collaboration with industry partners and facilitators.  The concepts and practices such as: Search Engine Optimisation (SEO) strategy; data-driven digital and social media campaigning; Electronic Direct Mail (EDM); online advertising; user experience; and marketing automation are investigated and critically evaluated.  A range of prominent case studies will be used to analyse and measure the impact and effectiveness of digital marketing campaigns deployed by brands. 6.0 points 39 hours/ semester  (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: DES111 Introduction to Digital Marketing
Corequisites: Nil
Assessment: Assessment 1: Group Digital Marketing Strategy Report (30%) Assessment 2: Group Digital Marketing Campaign.(50%) Assessment 3: Individual Presentation – Review of campaign(20%)
DES311Supply Chain Networks
6.0 points

39.0 hours


This unit examines the complex nature of local and global supply chains. Students will investigate key concepts and principles that underpin supply networks.  Students will examine logistics; delivering customer value; strategic sourcing; channel selection and channel relationship management, and will extend to: measuring costs and performance levels of certain functions with a view to improving them; managing global tiers and operatives; and thinking strategically about how to leverage advantage in a complex, competitive and dynamic business environment.  The balance between operational efficiency and customer responsiveness of the modern supply chain and the way in which businesses are addressing the need to be overtly active in minimising their carbon footprint and engaging in ‘circular’ and sustainable practices will be covered.  New technologies and their impacts on various supply chain components and aspects will be critically evaluated.  6.0 points 39 hours/semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Analysis of a Sustainable Fashion Brand (30%) Assessment 2: Group Supply Chain Audit Report and Recommendation. (30%) Assessment 3: Individual Case Study on Supply Chain Technologies and its impact (40%)
DES312Fashion Analytics
6.0 points

39.0 hours


This unit examines the ways in which the tools and principles of data analytics can be used to assist fashion practitioners in making better-informed decisions and solving complex business problems.  The use and application of particular analytics tools will be explored.  Students will revise statistical techniques to form an understanding of the capabilities of analytical tools and techniques, and will investigate complex fashion merchandising problems, and decide on the data required and appropriate analytics tools to be used.  Data will be collected, processed, and synthesised into meaningful interactive solution sets. 6.0 points 39 hours/semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: DES215 Retail Finance
Corequisites: Nil
Assessment: Assessment 1: Individual Vignette: Assessing Statistical principles and Analytics. (30%) Assessment 2: Group Merchandising Problem Challenge.(50%) Assessment 3: Critical Reflection on the experience of using Fashion Analytics for decision-making.(20%)
DES106Visual Content Creation
3.0 points

26.0 hours


This subject will explore story telling techniques through creative visual content design. Students will explore engaging content across multiple digital platforms to promote a brand personality, engage audience and increase conversions. The focus of this subject is to investigate semiotics and develop the skills of editing and manipulating photographic imagery; producing creative text and graphic imagery; symbols; collages; infographics; illustrations; gifs, boomerangs; and cinemographs. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study Analysis (40%) Assessment 2: Individual Visual Content for a Campaign (60%)
DES108Design Typography
3.0 points

26.0 hours


This subject provides an introduction to typography and page layout. Students will develop an understanding of typography structure, hierarchy, legibility, readability, copyright issues, font management, type across platforms and suitable applications. Professional typography and layout for a wide range of communication needs will be explored. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Typography Written Report. (40%) Assessment 2: Creative Typographic Portfolio.(60%)
DES107Design Trends And Culture
3.0 points

26.0 hours


This subject is an introduction to key concepts of fashion and design within the context of society and culture. The sociological, psychological, cultural, and technological factors that have influenced trends and their impacts on society are explored and examined in depth.  Students will investigate fashion and digital design and visual communication history and theory and its application to professional practice.  Case studies are used to illustrate how designers, both past and present, draw on influences to create collections and products that are reflective of a period in time or social movement that shaped the world.  This unit also covers the history of design from the 19th century (Art Nouveau, Dada, and the Bauhaus movement) to the 21st century digital revolution. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Research Project. (40%) Assessment 2: Group Case Study Analysis. (60%)
DES109Emerging Technologies
3.0 points

26.0 hours


In this subject, students will explore how current and emerging technologies are influencing and changing consumer behaviour towards products. Insights into emerging digital trends that include, but are not limited to: social media applications (apps); digital marketing; virtual and augmented realities; cloud computing; Internet of Things (IoT); artificial intelligence (AI); 3D design; touchless interfaces; drone photography and video; programmable robots; and mobile apps will be studied. Students will also study how these emerging digital trends can provide unique, design-led solutions to local and global challenges.
3.0 points
26 hours/semester  (2x13 weeks)
Subject Contact hours (2hr per week): 2 hour tutorial
 

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Written report on emerging technologies and their influence. (40%). Assessment 2: Group Prototype presentation. (60%)
DES115Social Media Marketing
3.0 points

26.0 hours


This subject will expand the student’s knowledge of digital marketing, specifically focusing on developing social media advertising campaigns.
In order to develop effective social media campaigns, this subject will focus on defining a target audience, developing a social media advertising campaign, goals and objectives, storytelling techniques, creating engaging and visually creative content, exploring content creation tools, creating a schedule for both paid and organic forms of social media advertising.
The subject provides students with hands-on experience of the creation of social media marketing campaigns using the most current web-based technologies.
3.0 points
26 hours/semester  (2x13 weeks)
Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Social Media Plan. a) Schedule & Content Plan (30%). b) Social media advertising tools or platforms (30%). Assessment 2: Group Social Media Advertising Campaign. (40%)
DES117Branding Fundamentals
3.0 points

26.0 hours


In this subject, brand fundamentals will be introduced, exploring the creative methods and research processes used to develop brand identities for businesses.  Students will examine branding elements, their application and the documentation which provides the background needed to build visual brand guidelines, and consider the use of style guides in business, as it relates to its product offering and target audience.  Strategies and tools are investigated in order to build and maintain brand equity. 3.0 points 26 hours/semester  (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study analysis. (50%) Assessment 2: Group- Prepare style and branding guidelines project. (50%)
DES116Transformative Design
3.0 points

26.0 hours


In this subject students will explore the tools of design thinking transformation that inform the methods and mindsets of design thinking to create products, experiences, and services for their client’s preferences, and encourage the student to extend beyond their design, risk taking limits. Students will assess their personal and current design thinking, design biases, styles and design preferences, and then work with a partner to explore different design thinking.  This will allow them to identify existing knowledge gaps, reflect and develop tools to transcend their design progression. 3.0 points 26 hours/semester  (2x13weeks) Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Self-analysis piece on one’s own design thinking. • Work with a partner to understand and articulate alternative design thinking approaches. (50%) Assessment 2: Individual Reflection on alternative design thinking presentation. (50%)
DES118Content Creation
3.0 points

26.0 hours


This subject will explore contemporary social media content creation with particular focus on motion, audio and video as powerful story telling mediums.  Students will investigate online platforms and how to engage audiences by utilising various hands-on, media-making activities.  The tools, techniques and best practices used to create, edit, and publish engaging video content are studied along with the optimal platforms available to engage with audiences using video.  Emphasis is placed on students to engage in a highly interactive way with various online platforms and media-making technologies to build a dynamic online identity and portfolio.
3.0 points
26 hours/semester  (2x13weeks)
Subject Contact hours (2hr per week): 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study Report on video marketing strategies, objectives, tools, techniques and campaigns. (40%). Assessment 2: Prepare and produce a Video and present it to the class (60%)
DES205Understanding The Consumer
3.0 points

26.0 hours


Using a range of models and practices, this subject investigates the factors and variables that influence the buying behaviour of consumers.  Students will apply segmentation and targeting theories to construct target market personas as well as demonstrate the use of customer analytics.  They will produce a simple customer journey map, a visual tool, to inform business process improvement initiatives.
3.0 points
26 hours/ semester (2x13weeks)
Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study analysis on Consumer Behaviour. (50%) Assessment 2: Customer Journey Map and explanation of Customer Analytics. Folio (50%)
DES206Spatial Design
3.0 points

26.0 hours


Spatial Design presents the foundation to explore design for public spaces and how this is transformed into the creation of memorable place making experiences.  Investigating themes of empathy and storytelling, students will explore the role of experience design in the creation of 3D spatial artefacts in the environment.  Students will ideate, plan, develop and test 3D prototypes.
3.0 points
26 hours/ semester (2x13 weeks)
Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Written Report on themes, concepts, methods, uses and applications of 3D Design. (40%) Assessment 2: Individual Concept design creation (60%)
DES213Omni Channel Marketing
3.0 points

26.0 hours


This subject helps students plan and develop a strategy for an omni channel marketing campaign for a selected business, with emphasis on digital technologies and customer focused digital media. Students produce campaign assets that effectively integrate traditional and digital channels.  Students will study the management of marketing channels in a highly choreographed program to ensure customers perceive the brand as meaningful and trustworthy. This will include using appropriate tools, tactics, and strategies for different marketing channels. 3.0 points 26 hours/ semester (2x13weeks) Subject Contact hours (2hr per week): 1 hour lecture and1 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Group Case Study Analysis(40%) Assessment 2: Design and present a simple campaign with use of campaign assets.(60%)
DES214Visual Merchandising For Retail
3.0 points

26.0 hours


This subject covers the theories and concepts underlying visual merchandising and how it can be effectively used to create in-store environments that support the overall retail marketing and merchandising strategy.  Topics will include merchandising strategies, design concepts, store layouts, spatial planning, window displays and customer engagement.  Students will then apply these to complete a visual merchandising window display. 6.0 points 39 hours/ semester  (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial

Prerequisites: Nil
Corequisites: Nil
Assessment: Assessment 1: Individual Visual Merchandising Strategy. (40%) Assessment 2: Group Visual Merchandising Concept. Presentation of 3D Visual Merchandising concept (window display) (60%)

Admissions Data & Indicative Enrolments