The fashion industry is rapidly changing due to the impact of globalisation, digital technologies and the focus on sustainability. This course is designed to provide you with proficiency in business, design thinking, digital skills, social media, corporate, cultural, ethical and environmental concepts. This course provides a broad base of knowledge and skills applicable to both local and global industry practices and processes, and the underlying theories and principles of design.
You will find employment in cutting edge fashion industries, and aspire to rewarding careers based on your chosen major. On successful completion of the course, you will be able to pursue the following careers: product developer, trend forecaster, fashion buyer, visual merchandiser, stylist, retail manager, social media marketer, blogger, digital designer, graphic designer and visual communicator.
If you're creative, business minded and enjoy using digital media and technology, this course will inspire you to pursue your ultimate fashion retail career. You will:
Last updated:
Fri, 03 May 2024 04:00:30 GMT
Box Hill Institute reserves the right to alter or delete details of a course offering, fees or other information provided
February & July
Full time: 3 years (weekdays) or part time equivalent
You can graduate with an Associate Degree of Design (Fashion Enterprise) after successful completion of 2 years of full time study.
For information regarding dates such as enrolment, orientation and study breaks please visit the Academic Calendars page.
Location | Study Mode | Study Load | Start Date | ||
---|---|---|---|---|---|
22 Jul 2024 | |||||
Start Date : 22 Jul 2024 | |||||
On completion of the course, you will be able to:
Applicants with higher education study
Applicants with higher education are those who have completed some or all of a higher education course as their highest level of study since leaving secondary education. This includes study undertaken by applicants at either non-university higher education providers or university some time ago or recently, such as applicants seeking to transfer to Box Hill Institute from another education provider or applicants changing to a different course at Box Hill Institute.
Applicants with higher education study will be required to attend an interview. Applicants may receive subject credit on the basis of higher education studies.
Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.
Applicants with vocational education and training (VET) study
Applicants with VET study are those who have completed some or all of a VET course as their highest level of study since leaving secondary education. This includes study at a public TAFE or other VET provider and applicants who have other qualifications such as Year 10 or a Year 12 secondary school certificate.
Applicants with VET study will be required to attend an interview. Applicants may receive subject credit on the basis of Diploma or Advanced Diploma studies.
Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.
Applicants with work and life experience
Applicants with work and life experience have left secondary education more than 2 years ago (i.e. applicants who are not classified as recent secondary education applicants) and have not undertaken VET or higher education study since then.
‘Experience’ could include a combination of factors sufficient to demonstrate readiness for higher education. This includes mature-age entry, professional experience, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped them prepare for tertiary education or are relevant to the proposed higher education field of study.
Applicants with work and life experience will be required to attend an interview.
Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.
Applicants with recent secondary education
Applicants with recent secondary education are those whose admission is based primarily on completion of Year 12 undertaken at school, TAFE or other VET or higher education provider (this includes both Australian or overseas equivalent) that was completed (or will be) in the current year or within the previous 2 years.
Year 12 Applicants must have successfully completed VCE (or equivalent) with a study score of at least 20 in English.
Applicants with recent secondary education will be required to attend an interview.
Interview: applicants will be asked a series of questions relating to their suitability for the course, and are expected to demonstrate a clear understanding and aptitude for the course.
PRE-TRAINING REVIEW - to assist prospective students to determine whether a course is suitable and appropriate for the individual needs, Box Hill Institute will assess all students’ language, literacy and numeracy and digital literacy by asking you to undertake a self-assessment review prior to the enrolment. A course advisor will discuss the outcomes of the review and make recommendations about whether the course is suitable for you, and identify additional support where required.
VTAC application and direct entry available
Applicants completing secondary education (Year 12) or equivalent must:
All other applicants must:
Recognition of Prior Learning is available.
After successful completion, you may wish to apply for entry into further postgraduate study, such as a Master of Entrepreneurship.
If you have completed an Advanced Diploma of Fashion or associate degree, you are eligible for advanced standing for up to 18 months.
This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and the qualification is aligned with the Australian Qualification Framework (AQF) level 7 and Box Hill Institute Graduate Attributes.
Full Fee | |
Tuition Fee | $55,872 |
Service & Amenity Fee | $828 |
Material Fee | $0 |
Retain Course Items | $0 |
Total Course Estimate | $56,700 |
Payable Estimate (at commencement) | $18,892 |
Service & Amenity Fee may vary depending on course commencement and enrolment duration. Retain Course Items are purchased once by the student prior to commencing. Those items then become the property of the student. Fees listed are at 2024 rates and may increase annually over the duration of delivery. The student tuition fees listed are subject to change given individual circumstances at enrolment. For more information please contact our Course Advisors on 1300 BOX HILL.
You will study 28 units including:
This subject provides an introduction to the creative design process. Students will learn the strategies, processes, techniques, and design methodologies required to be an adaptive, multidisciplinary designer.
Approaches to the study of design in this unit will equip students with a range of conceptual viewpoints using visual research techniques. The elements and principles of design and design thinking concepts will be explored.
Students will produce a creative folio in response to a design brief. This approach is intended to encourage individuals to start to construct a personally meaningful overview of design, and begin to form knowledge of the creative process through research and interaction.
6.0 credit points
39 hours/semester (3x13weeks)
Subject contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
This subject explores how to work in a multi-disciplinary team to develop professional and interpersonal communication skills within a contemporary work environment. Students will examine the skills required for effective communication - written and oral, investigate team dynamics and collaboration, conflict resolution strategies, project management, diversity, and cross-cultural communication. Students will also learn academic skills appropriate for higher education study. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject provides an introduction to the Adobe Creative Cloud suite of software programs and provides an opportunity to demonstrate through the use of this software, innovative concept development, creative and experimental design solutions, and professional presentation skills. This unit underpins the foundations of design while using CAD (Computer Aided Design) to explore and present. Skills and knowledge acquired in this unit will enable learners to share their design concepts in the digital visual format and build on their knowledge regarding the creative process. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject will explore the design process from a sustainable perspective introducing key social, environmental and economic issues underpinning sustainable innovation in the fashion and design industry. Students will be introduced to professional ethics, corporate social responsibility, and environmental impacts of design, manufacturing and production processes. They will investigate current industry practices and compare linear versus circular design principles and strategies as a framework for emerging alternatives for future fashion and product design practice. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject explores the concept of digital marketing, technologies and how digital communities are impacted and enhanced by the use of technology. Students will examine how marketers use a range of digital marketing strategies and technologies to promote, market, and engage with customers to boost brand engagement and customer loyalty. Key topics will include marketing mix elements (product, price, place, and promotion), online communities and their creation using social media platforms and tools, storytelling techniques, creative content, online campaigning and advertising.
6.0 points
39 hours/semester (3x13weeks)
Subject Contact hours: (3hr per week): 1 hour lecture and 2 hour tutorial
This subject will allow students to build on their knowledge of digital product design and consolidate and extend the skills and knowledge attained in DES103 Digital CAD Principles, to visually communicate design concepts using digital technologies.
Students will digitally create, manipulate and prototype visual design ideas which they will test, iterate and synthesise into viable concepts.
6.0 points
39 hours (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
This subject will further develop student’s skills and knowledge in computer-aided design (CAD), as they use industry specific software with a focus on technical trade sketching applicable to a fashion range. Students will be engaged in more complex learning activities that will deepen their knowledge and skills in using industry software programs as used in the fashion environment. Further terminology pertaining to apparel and visual assortment plans will be introduced, including range plans, silhouettes, materials, product design and construction details. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject provides students with the required knowledge and skills to develop a comprehensive career strategy to successfully navigate their future career pathway. Topics covered will include management theories, workplace cultures, collaboration, negotiation and working in teams, as well as the student undertaking reflective and thought provoking exercises relating to ethics, values, communication and leadership styles. Knowledge of emotional intelligence will assist students to identify their own abilities, personal attributes and employability skills to assist with their career planning. 3.0 points 26 hours/semester (2x13weeks) Subject Contact hours (2hr per week): 2 hour tutorial |
This subject is to create a strong foundation to further expand students’ knowledge of working in teams to research, develop and respond to a solution for an industry project brief. Students will work collectively in a group, developing a relevant solution in response to a live industry brief. Content covered will include effective business decision-making, project management, critical analysis, and problem-solving progressing to presenting a proposal to an industry client. Industry peers will play a role in final project proposal presentation, providing the student with opportunities to critically reflect on their own professional practice. 6.0 points 39 hours/semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject provides the students the opportunity to put into practice their learning from the course and apply their knowledge and skills to a project involving emerging and potential future technological developments in the design and fashion industries. Particular emphasis is on ethical and sustainability implications and considerations. The unit provides opportunities for students to build on their capabilities attained during the course and allows application to the design, development and presentation of a team-based solution to a complex business or social problem.
Students work collaboratively as a team to execute a structured project that integrates design thinking principles and results in a meaningful outcome that is presented to an industry partner or stakeholder panel. An emphasis is placed on building team skills and project management acumen.
6.0 points
39 hours/ semester (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
This subject provides students with a Work Integrated Learning (WIL) experience in the design industry. Students have the opportunity to actively apply the theories and concepts learned throughout the course to provide design solutions in real world settings. Through action learning and reflective practice, students’ will consolidate their learning in their chosen field (major), and develop their professional and personal skills.
The unit will also provide students with the opportunity to observe industry practitioners within the design industry and identify opportunities for their own career paths. Students will engage using work-ready skills and knowledge and reflect on how these are applied when navigating the workplace through observation, analysis and critical evaluation to refine their future career goals and direction. Students will be supervised by an industry.
6.0 points
9 hours /semester (3x3weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
80 hours (8 hoursx10weeks) at the workplace
This subject is designed to provide detailed knowledge and practice of the planning and management of industry events, such as product launches, exhibitions, runway shows, workshops and digital showcases.
Students will study event management processes and a broad range of event-related skills, including how to work independently to make operational event management decisions and collaborating to execute a special event as a team. Key topics include strategic event planning, operational and creative elements, budgets, risk management, event marketing, sponsorship and fundraising, and event evaluation. This will culminate in a major project that will require students to work collaboratively to plan, execute and critically evaluate a special event.
6.0 points
39 hours/ semester (3x13weeks)
Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial
This subject is an introduction to managing the product development process for a commercial fashion range either locally or offshore. The student will explore the concepts, processes and skills associated with planning and managing workflow from design concept to delivery, including the analytical and interpersonal skills required for solving quality control and production issues, technical pack development, garment costing and sourcing issues and decisions. Supply chain and project management concepts are investigated as frameworks for understanding fashion-specific critical path analysis. The student will gain a basic level of competence in the use of Enterprise Resource Planning (ERP) software and how it can be utilised to facilitate the product management process. 3.0 points 26 hours/ semester (2x13weeks) Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial |
This unit explores the role of Retail Buying and its interconnectedness with the activities, operations, and the various departments within the organisational structure of a contemporary fashion brand. Students will explore and analyse: the Australian fashion retail environment (market and industry factors); retail ownership and organisational structures; and the changing nature of fashion retailing. The principles and practices of retail buying are examined and their centrality to effective Merchandise Planning and prudent financial management of critical path elements. The functions, tasks and techniques that comprise and underpin the retail fashion buying role are examined in depth and the future implications of the integration of new, digital technologies on all elements of the retail buying process will be investigated. 3.0 points 26 hours/ semester (2 x13 weeks) Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial |
This unit explores the concepts of fashion media and photography, editorial styling, and the creation of content for fashion branding, promotion, and digital marketing. Students will gain insight into the role of the stylist by exploring the different aspects of the industry in which stylists can work and the various forms their engagement can take. The numerous ways and dimensions in which a stylist can work are investigated with emphasis on the specific planning, organisation and visual communication skills which are applied to the fashion photoshoot production process. The process of creating and developing photoshoot concepts for editorial spreads, flat lays and online marketing content for different platforms will be covered with students working collaboratively to produce a styling portfolio. 6.0 points 39 hours/semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject introduces the practice and related theory of fashion range planning. The student will acquire relevant knowledge and skills for using computer-aided design (CAD) to build visual range plans for a commercial fashion brand. Current examples of the range plans of leading fashion brands will be evaluated and critiqued as part of a broad market research and trend analysis, and forecasting project to identify a seasonal trend direction that both anchors and provides the inspiration for the development of an appropriate merchandise mix that meets the needs of a target market. This subject will involve a collaborative project with industry professionals from an established fashion brand. 6.0 points 39 hours/ semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This unit will examine the specific knowledge of retail mathematics and statistical analysis required by fashion buyers and the commercial implications of decisions made concerning merchandise and inventory management. Emphasis is placed on profitable range or assortment planning and allocation, including the development of seasonal merchandise plans that utilise simple retail equations and calculations. These plans are extended to demonstrate the importance of managing the vital financial variables as items are traded and replenished across a fashion season. The student will plan, monitor and review the financial performance of product lines, categories, and businesses. 6.0 points 39 hours/ semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject will examine the concept of digital commerce, its presence within the global design industry and the range of innovative business models it has triggered. Industry and market characteristics associated with the Digital Commerce sector are identified and evaluated to discern potential opportunities for existing enterprises as well as startups. Students will investigate and participate in the process of creating a website for a small to medium-sized fashion brand that will involve its design, proto-type construction, testing and refinement (from inception to launch). The customer journey, user experience and website functionality will be explored, evaluated, and selected as criteria to evaluate the projected performance of the website in terms of it achieving the purpose and pre-determined, key metrics. 6.0 points 39 hours/ semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject will cover entrepreneurship, innovation, and business startup management principles. The student will apply various analytical frameworks, concepts and models that are required to maximise the success and sustainability of a new business. Students will examine case studies, formulate possible solutions, identify opportunities and test ideas through the construct of entrepreneurial frameworks. Students will devise an individual project from their learnings that will be pitched to an industry panel for review. 6.0 points 39 hours/ semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This unit provides students with the ‘how to’ effectively strategise and implement digital marketing campaigns for brands. Students will undertake market research to confirm and validate consumer behaviours and segmentation theories and techniques will be applied to derive a target persona. A digital marketing strategy will be developed to direct the creation of effective digital marketing campaigns in collaboration with industry partners and facilitators. The concepts and practices such as: Search Engine Optimisation (SEO) strategy; data-driven digital and social media campaigning; Electronic Direct Mail (EDM); online advertising; user experience; and marketing automation are investigated and critically evaluated. A range of prominent case studies will be used to analyse and measure the impact and effectiveness of digital marketing campaigns deployed by brands. 6.0 points 39 hours/ semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This unit examines the complex nature of local and global supply chains. Students will investigate key concepts and principles that underpin supply networks. Students will examine logistics; delivering customer value; strategic sourcing; channel selection and channel relationship management, and will extend to: measuring costs and performance levels of certain functions with a view to improving them; managing global tiers and operatives; and thinking strategically about how to leverage advantage in a complex, competitive and dynamic business environment. The balance between operational efficiency and customer responsiveness of the modern supply chain and the way in which businesses are addressing the need to be overtly active in minimising their carbon footprint and engaging in ‘circular’ and sustainable practices will be covered. New technologies and their impacts on various supply chain components and aspects will be critically evaluated. 6.0 points 39 hours/semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This unit examines the ways in which the tools and principles of data analytics can be used to assist fashion practitioners in making better-informed decisions and solving complex business problems. The use and application of particular analytics tools will be explored. Students will revise statistical techniques to form an understanding of the capabilities of analytical tools and techniques, and will investigate complex fashion merchandising problems, and decide on the data required and appropriate analytics tools to be used. Data will be collected, processed, and synthesised into meaningful interactive solution sets. 6.0 points 39 hours/semester (3x13 weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
This subject will explore story telling techniques through creative visual content design. Students will explore engaging content across multiple digital platforms to promote a brand personality, engage audience and increase conversions. The focus of this subject is to investigate semiotics and develop the skills of editing and manipulating photographic imagery; producing creative text and graphic imagery; symbols; collages; infographics; illustrations; gifs, boomerangs; and cinemographs. 3.0 points 26 hours/semester (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial |
This subject provides an introduction to typography and page layout. Students will develop an understanding of typography structure, hierarchy, legibility, readability, copyright issues, font management, type across platforms and suitable applications. Professional typography and layout for a wide range of communication needs will be explored. 3.0 points 26 hours/semester (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial |
This subject is an introduction to key concepts of fashion and design within the context of society and culture. The sociological, psychological, cultural, and technological factors that have influenced trends and their impacts on society are explored and examined in depth. Students will investigate fashion and digital design and visual communication history and theory and its application to professional practice. Case studies are used to illustrate how designers, both past and present, draw on influences to create collections and products that are reflective of a period in time or social movement that shaped the world. This unit also covers the history of design from the 19th century (Art Nouveau, Dada, and the Bauhaus movement) to the 21st century digital revolution. 3.0 points 26 hours/semester (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial |
In this subject, students will explore how current and emerging technologies are influencing and changing consumer behaviour towards products. Insights into emerging digital trends that include, but are not limited to: social media applications (apps); digital marketing; virtual and augmented realities; cloud computing; Internet of Things (IoT); artificial intelligence (AI); 3D design; touchless interfaces; drone photography and video; programmable robots; and mobile apps will be studied. Students will also study how these emerging digital trends can provide unique, design-led solutions to local and global challenges.
3.0 points
26 hours/semester (2x13 weeks)
Subject Contact hours (2hr per week): 2 hour tutorial
This subject will expand the student’s knowledge of digital marketing, specifically focusing on developing social media advertising campaigns.
In order to develop effective social media campaigns, this subject will focus on defining a target audience, developing a social media advertising campaign, goals and objectives, storytelling techniques, creating engaging and visually creative content, exploring content creation tools, creating a schedule for both paid and organic forms of social media advertising.
The subject provides students with hands-on experience of the creation of social media marketing campaigns using the most current web-based technologies.
3.0 points
26 hours/semester (2x13 weeks)
Subject Contact hours (2hr per week): 2 hour tutorial
In this subject, brand fundamentals will be introduced, exploring the creative methods and research processes used to develop brand identities for businesses. Students will examine branding elements, their application and the documentation which provides the background needed to build visual brand guidelines, and consider the use of style guides in business, as it relates to its product offering and target audience. Strategies and tools are investigated in order to build and maintain brand equity. 3.0 points 26 hours/semester (2x13 weeks) Subject Contact hours (2hr per week): 2 hour tutorial |
In this subject students will explore the tools of design thinking transformation that inform the methods and mindsets of design thinking to create products, experiences, and services for their client’s preferences, and encourage the student to extend beyond their design, risk taking limits. Students will assess their personal and current design thinking, design biases, styles and design preferences, and then work with a partner to explore different design thinking. This will allow them to identify existing knowledge gaps, reflect and develop tools to transcend their design progression. 3.0 points 26 hours/semester (2x13weeks) Subject Contact hours (2hr per week): 2 hour tutorial |
This subject will explore contemporary social media content creation with particular focus on motion, audio and video as powerful story telling mediums. Students will investigate online platforms and how to engage audiences by utilising various hands-on, media-making activities. The tools, techniques and best practices used to create, edit, and publish engaging video content are studied along with the optimal platforms available to engage with audiences using video. Emphasis is placed on students to engage in a highly interactive way with various online platforms and media-making technologies to build a dynamic online identity and portfolio.
3.0 points
26 hours/semester (2x13weeks)
Subject Contact hours (2hr per week): 2 hour tutorial
Using a range of models and practices, this subject investigates the factors and variables that influence the buying behaviour of consumers. Students will apply segmentation and targeting theories to construct target market personas as well as demonstrate the use of customer analytics. They will produce a simple customer journey map, a visual tool, to inform business process improvement initiatives.
3.0 points
26 hours/ semester (2x13weeks)
Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial
Spatial Design presents the foundation to explore design for public spaces and how this is transformed into the creation of memorable place making experiences. Investigating themes of empathy and storytelling, students will explore the role of experience design in the creation of 3D spatial artefacts in the environment. Students will ideate, plan, develop and test 3D prototypes.
3.0 points
26 hours/ semester (2x13 weeks)
Subject Contact hours (2hr per week): 1 hour lecture and 1 hour tutorial
This subject helps students plan and develop a strategy for an omni channel marketing campaign for a selected business, with emphasis on digital technologies and customer focused digital media. Students produce campaign assets that effectively integrate traditional and digital channels. Students will study the management of marketing channels in a highly choreographed program to ensure customers perceive the brand as meaningful and trustworthy. This will include using appropriate tools, tactics, and strategies for different marketing channels. 3.0 points 26 hours/ semester (2x13weeks) Subject Contact hours (2hr per week): 1 hour lecture and1 hour tutorial |
This subject covers the theories and concepts underlying visual merchandising and how it can be effectively used to create in-store environments that support the overall retail marketing and merchandising strategy. Topics will include merchandising strategies, design concepts, store layouts, spatial planning, window displays and customer engagement. Students will then apply these to complete a visual merchandising window display. 6.0 points 39 hours/ semester (3x13weeks) Subject Contact hours (3hr per week): 1 hour lecture and 2 hour tutorial |
Applicant background | Semester one / Full year intake - 2023 | |
Number of students |
% of all students | |
(A) Higher education study (includes a bridging or enabling course) |
<5 |
NP |
(B) Vocational education and training (VET) study |
<5 |
NP |
(C) Work and life experience (admitted on the basis of previous achievement not in the other three categories) |
<5 |
NP |
(D) Recent secondary education: Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points) |
NA |
NA |
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR) | NA | NA |
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement) | 0 | 0% |
International students |
<5 |
NP |
All students |
<5 |
NP |
Notes:
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